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Measuring and Evaluating the Commodification of Sustainable Rural Living Areas in Zhejiang, China

Author

Listed:
  • Chen Wei

    (Faculty of Landscape Architecture, Zhejiang Agriculture and Forestry University, Hangzhou 311300, China)

  • Guoquan Zheng

    (Faculty of Landscape Architecture, Zhejiang Agriculture and Forestry University, Hangzhou 311300, China)

Abstract

This study aims to construct an evaluation index system to measure the commodification of living space in Chinese rural areas and investigate the spatial characteristics of the commodification. Based on the dataset collected from public institutions in Zhejiang province, this study applies the entropy method to calculate the weights of the evaluation indicators and the commodification level. The results reveal that overall commodification levels of rural spaces in Zhejiang Province are different from each other due to different levels of economic development, transportation, tourism resources, and government support. In addition, this study suggests appropriate commodification strategies corresponding to the commodification development potential of the four types of rural living spaces (i.e., advanced development areas, promotion development areas, transformation development areas, and potential development areas). This study provides an evaluation index system measuring the commodification of rural living places and guidelines for effectively developing commodification of rural places.

Suggested Citation

  • Chen Wei & Guoquan Zheng, 2023. "Measuring and Evaluating the Commodification of Sustainable Rural Living Areas in Zhejiang, China," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3349-:d:1065778
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    References listed on IDEAS

    as
    1. Rokpelnis, Karlis & Ho, Peter & Cheng, Gong & Zhao, Heng, 2018. "Consumer perceptions of the commodification and related conservation of traditional indigenous Naxi forest products as credence goods (China)," LSE Research Online Documents on Economics 91498, London School of Economics and Political Science, LSE Library.
    2. Chengjing Nie & Zewei Liu & Linsheng Yang & Li Wang, 2022. "Evaluation of Spatial Reconstruction and Driving Factors of Tourism-Based Countryside," Land, MDPI, vol. 11(9), pages 1-17, September.
    3. Pinyu Chen & Xiang Kong, 2021. "Tourism-led Commodification of Place and Rural Transformation Development: A Case Study of Xixinan Village, Huangshan, China," Land, MDPI, vol. 10(7), pages 1-19, July.
    4. Ester Bardone & Kristel Rattus & Liisi Jääts, 2013. "Creative Commodification of rural life from a performance perspective: A study of two south-east Estonian farm tourism enterprises," Journal of Baltic Studies, Taylor & Francis Journals, vol. 44(2), pages 205-227.
    5. Harry X. Wu & Li Zhou, 1996. "Rural‐to‐Urban Migration in China," Asian-Pacific Economic Literature, The Crawford School, The Australian National University, vol. 10(2), pages 54-67, November.
    6. Karlis Rokpelnis & Peter Ho & Gong Cheng & Heng Zhao, 2018. "Consumer Perceptions of the Commodification and Related Conservation of Traditional Indigenous Naxi Forest Products as Credence Goods (China)," Sustainability, MDPI, vol. 10(10), pages 1-18, October.
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    Cited by:

    1. Jie Yin & Lili Zhao, 2024. "The Value Expression and Driving Factors of Rural Spatial Ecological Products: A Case Study of B&Bs in Jiangsu and Zhejiang Provinces, China," Land, MDPI, vol. 13(3), pages 1-20, February.

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