IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i2p1454-d1033323.html
   My bibliography  Save this article

The Influence Mechanism and Measurement of Tourists’ Authenticity Perception on the Sustainable Development of Rural Tourism—A Study Based on the 10 Most Popular Rural Tourism Destinations in China

Author

Listed:
  • Tongtong Zheng

    (School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018, China)

  • Jinfeng Yu

    (School of Journalism and Communication, Zhejiang Science-Technology University, Hangzhou 310018, China)

  • Qian Cheng

    (School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018, China)

  • Haiyin Pan

    (School of Zhijiang Tourism, Zhejiang University of Technology, Shaoxing 312030, China)

Abstract

Short-distance rural tourism has become a major form of tourism in China in recent years, as problems caused by urbanization emerge and because of the strict restrictions on the flow of people during the COVID-19 pandemic. This study takes the ten most popular rural tourism destinations in China from 2011 to 2021 as the research object. First, the grounded theory is used to construct the impact model of tourists’ authenticity perception on the sustainable development of rural tourism. The results show that tourists’ perception of rural tourism authenticity includes four dimensions, namely, visual perception, embodied perception, using perception, and interactive perception. With local attachment as the intermediary, authentic perception has a positive effect on the sustainable development of rural tourism, including economic sustainability, ecological sustainability, and cultural sustainability. In the early stage of tourism development, tourists mainly focus on visual authenticity. As tourists are deeply involved in rural tourism, they will pay more attention to interactive authenticity. Then, based on AHP, the measurement index was constructed and a questionnaire survey was conducted among ten villages to verify the effectiveness and universality of the model.

Suggested Citation

  • Tongtong Zheng & Jinfeng Yu & Qian Cheng & Haiyin Pan, 2023. "The Influence Mechanism and Measurement of Tourists’ Authenticity Perception on the Sustainable Development of Rural Tourism—A Study Based on the 10 Most Popular Rural Tourism Destinations in China," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1454-:d:1033323
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/2/1454/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/2/1454/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ovidiu R. Ciascai & Ștefan Dezsi & Karina A. Rus, 2022. "Cycling Tourism: A Literature Review to Assess Implications, Multiple Impacts, Vulnerabilities, and Future Perspectives," Sustainability, MDPI, vol. 14(15), pages 1-18, July.
    2. Jianyun Nie & Akira Kiminami & Hironori Yagi, 2022. "Exploring the Sustainability of Urban Leisure Agriculture in Shanghai," Sustainability, MDPI, vol. 14(8), pages 1-13, April.
    3. Qian Cheng & Zhongheng Luo & Ling Xiang, 2021. "Spatiotemporal Differentiation of Coupling and Coordination Relationship of the Tea Industry–Tourism–Ecological Environment System in Fujian Province, China," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thomas Eck & Yiwen Zhang & Soyoung An, 2023. "A Study on the Effect of Authenticity on Heritage Tourists’ Mindful Tourism Experience: The Case of the Forbidden City," Sustainability, MDPI, vol. 15(10), pages 1-18, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guiling Wang & Lei Ye, 2022. "Spatial-Temporal Pattern of Mismatch Degree of High-Quality Tourism Development and Its Formation Mechanism in Taihu Lake Basin, China," Sustainability, MDPI, vol. 14(8), pages 1-18, April.
    2. Maria Elena Menconi & Rosaria Abbate & Giulia Ceccarelli & Anna Grassi & David Grohmann, 2023. "Rural Slow Routes as Connectors of Local Communities for the Promotion of Place Identity," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    3. Anita Konieczna & Kamil Roman & Witold Rzodkiewicz, 2023. "Fuel Consumption, Emissions of Air Pollutants and Opportunities for Reducing CO 2 Emissions from Linear Sources in the Model Rural Municipality," Energies, MDPI, vol. 16(14), pages 1-16, July.
    4. Caitriona Corr & Niamh Murphy & Barry Lambe, 2023. "Harnessing Systems Science and Co-Creation Techniques to Develop a Theory of Change towards Sustainable Transport," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
    5. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai, 2023. "Transformative Experiences in Cycling Tourism: A Conceptual Framework," Sustainability, MDPI, vol. 15(20), pages 1-22, October.
    6. Antonella Senese & Manuela Pelfini & Davide Maragno & Irene Maria Bollati & Davide Fugazza & Luca Vaghi & Maurizio Federici & Luca Grimaldi & Piera Belotti & Paola Lauri & Carla Ferliga & Leonardo La , 2023. "The Role of E-Bike in Discovering Geodiversity and Geoheritage," Sustainability, MDPI, vol. 15(6), pages 1-14, March.
    7. Yao Chang & Dongbing Li & Zibibula Simayi & Yiwei Ren & Shengtian Yang, 2022. "Spatial Distribution of Leisure Agriculture in Xinjiang and Its Influencing Factors Based on Geographically Weighted Regression," Sustainability, MDPI, vol. 14(22), pages 1-20, November.
    8. Vasiliki Vrana, 2023. "Sustainable Tourism Development and Innovation: Recent Advances and Challenges," Sustainability, MDPI, vol. 15(9), pages 1-5, April.
    9. Siew Imm Ng & Xin-Jean Lim & C. Michael Hall & Keng Kok Tee & Norazlyn Kamal Basha & Wan Siti Nabilah Binti Ibrahim & Sara Naderi Koupaei, 2022. "Time for Tea: Factors of Service Quality, Memorable Tourism Experience and Loyalty in Sustainable Tea Tourism Destination," Sustainability, MDPI, vol. 14(21), pages 1-19, November.
    10. Andrea Rolando & Alessandro Scandiffio, 2022. "Multimodal Access to Minor Places in Heritage-Rich Landscapes: GIS Mapping to Define Slow-Tourism Routes from the Stations in the Railway Networks in-between Turin and Milan," Sustainability, MDPI, vol. 14(23), pages 1-16, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1454-:d:1033323. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.