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Creating the Culture for Sustainable Innovation: A Gamified Approach

Author

Listed:
  • Francesco Bellosi

    (Department of Industrial Engineering, University of Florence, 50139 Florence, Italy)

  • Maria Spadafora

    (Department of Mechanical and Industrial Engineering, University of Brescia, 25123 Brescia, Italy)

  • Mario Rapaccini

    (Department of Industrial Engineering, University of Florence, 50139 Florence, Italy)

Abstract

This research proposes a gamified approach to creating a culture for sustainable-oriented innovation. Specifically, we use action research to explore the mechanisms through which business decision-makers (such as entrepreneurs, executives and managers) reflect on their practices and obstacles to innovation, and then we use gamification to stimulate the involvement and creativity of managers. The main contribution of this paper is the design of a one-day gamified workshop in which participants collaborate first to identify common values and then to drive the co-creation of sustainable innovations. The workshop has been applied with managers of a real company to evaluate its playability and to validate its effectiveness in creating a culture for sustainable innovation.

Suggested Citation

  • Francesco Bellosi & Maria Spadafora & Mario Rapaccini, 2023. "Creating the Culture for Sustainable Innovation: A Gamified Approach," Sustainability, MDPI, vol. 15(22), pages 1-14, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:15781-:d:1277000
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    References listed on IDEAS

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    4. Richard N. Landers & Elena M. Auer & Andrew B. Collmus & Michael B. Armstrong, 2018. "Gamification Science, Its History and Future: Definitions and a Research Agenda," Simulation & Gaming, , vol. 49(3), pages 315-337, June.
    5. Gerald Midgley & Martin Reynolds, 2004. "Systems|operational research and sustainable development: towards a new agenda," Sustainable Development, John Wiley & Sons, Ltd., vol. 12(1), pages 56-64.
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