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Progressing Sustainable Development through Social Entrepreneurship: Modelling Intentional Predictors for Bangladesh Using the Value–Belief–Norm Model

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  • Syed Ali Fazal

    (UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia
    Faculty of Business Administration, University of Science and Technology Chittagong, Foy’s Lake, Zakir Hossain Road, Chattogram 4202, Bangladesh)

  • Abdullah Al Mamun

    (UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia)

  • Naeem Hayat

    (Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Bharu 16100, Malaysia)

  • Sandy Francis Peris

    (Public Relations Department, Notre Dame University Bangladesh, 2/A, Arambagh, Motijheel, Dhaka 1000, Bangladesh)

  • Mohd Helmi Ali

    (UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia)

  • Hasmida Jamaluddin

    (Faculty of Business, Multimedia University, Melaka 75450, Malaysia)

Abstract

Considering the diverse social and environmental issues globally, social entrepreneurship could be the most relevant solution to address social issues by employing a sustainable economic model, particularly for developing nations with limited government support. Hence, we examined social entrepreneurship intention among working adults in Bangladesh using an extended version of the value–belief–norm model. We used a cross-sectional design to arrange an online questionnaire and collect quantitative data from 187 respondents. SEM-PLS was used for analysis. Findings revealed a significant positive effect of openness to change, self-enhancement, and self-transcendence on problem awareness. Problem awareness was found to significantly affect outcome efficacy and social entrepreneurship intention. Finally, personal norms showed significant positive effects on social entrepreneurship intention. The mediating role of problem awareness and personal norms was further confirmed. Apart from extending the lens of VBN and enriching the current literature, insights from this study could assist policymakers, social organizations, and social entrepreneurs in formulating relevant policies and sustaining social ventures.

Suggested Citation

  • Syed Ali Fazal & Abdullah Al Mamun & Naeem Hayat & Sandy Francis Peris & Mohd Helmi Ali & Hasmida Jamaluddin, 2023. "Progressing Sustainable Development through Social Entrepreneurship: Modelling Intentional Predictors for Bangladesh Using the Value–Belief–Norm Model," Sustainability, MDPI, vol. 15(17), pages 1-19, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:12971-:d:1227169
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    References listed on IDEAS

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    1. Ching Yin Ip & Tingna Zhuge & Yu Shan Chang & Ting-Huei Huang & Yin-Lin Chen, 2022. "Exploring the Determinants of Nascent Social Entrepreneurial Behaviour," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
    2. Inés Ruiz-Rosa & Desiderio Gutiérrez-Taño & Francisco J. García-Rodríguez, 2020. "Social Entrepreneurial Intention and the Impact of COVID-19 Pandemic: A Structural Model," Sustainability, MDPI, vol. 12(17), pages 1-17, August.
    3. Mohammad Ali Ashraf, 2021. "“Is Old Gold?” the Role of Prior Experience in Exploring the Determinants of Islamic Social Entrepreneurial Intentions: Evidence from Bangladesh," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 12(2), pages 265-290, May.
    4. Hossain, Md. Uzzal, 2021. "Relationship between Individual Characteristics and Social Entrepreneurial Intention: Evidence from Bangladesh," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 385-397, April.
    5. Bertoldo, Raquel & Castro, Paula, 2016. "The outer influence inside us: Exploring the relation between social and personal norms," Resources, Conservation & Recycling, Elsevier, vol. 112(C), pages 45-53.
    6. Diaz-Sarachaga, Jose Manuel & Ariza-Montes, Antonio, 2022. "The role of social entrepreneurship in the attainment of the sustainable development goals," Journal of Business Research, Elsevier, vol. 152(C), pages 242-250.
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