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Adapting Open Innovation Practices for the Creation of a Traceability System in a Meat-Producing Industry in Northwest Greece

Author

Listed:
  • Agapi Dima

    (Computer Technology Institute and Press “Diophantus” (CTI), 26504 Patras, Greece)

  • Eleni Arvaniti

    (Department of Environmental Engineering, University of Patras, 26504 Patras, Greece)

  • Chrysostomos Stylios

    (Industrial Systems Institute, Athena RC, 26504 Patras, Greece
    Department of Informatics and Telecommunications, University of Ioannina, 47100 Arta, Greece)

  • Dimitrios Kafetzopoulos

    (Department of Business Administration, University of Macedonia, 54636 Thessaloniki, Greece)

  • Dimitris Skalkos

    (Computer Technology Institute and Press “Diophantus” (CTI), 26504 Patras, Greece
    Laboratory of Food Chemistry, Department of Chemistry, University of Ioannina, 45110 Ioannina, Greece)

Abstract

Traceability is becoming an essential tool for both the industry and consumers to confirm the characteristics of food products, leading industries to implement traceability to their merchandise. In order for the Computer Technology Institute and Press “Diophantus” (CTI) to help small and medium-sized enterprises (SMEs) implement traceability systems based on open innovation, principles were introduced. This paper presents market research that was carried out in order to determine the significant concerns of the Greek consumers about pork meat and pork products, their opinion on traceability information, and their preferences regarding how they would like to receive this information. The survey was conducted online and took place from mid-February to mid-March 2021 on a sample of 224 participants. The market research showed a very high interest concerning traceability, especially on the expiry date of the meat (87.9%), while the way and conditions of transport of the meat products follow (79%). Furthermore, consumers showed that they believe that the quality and safety of pork products would be improved with traceability (70.1%) and (79%) would prefer to buy traceable compared with untraceable pork, signifying the importance of traceability for consumers. Additionally, it was found that consumers and SMEs have common concerns regarding traceability. The information gathered from this market research will be used to adapt the traceability system to consumers’ needs.

Suggested Citation

  • Agapi Dima & Eleni Arvaniti & Chrysostomos Stylios & Dimitrios Kafetzopoulos & Dimitris Skalkos, 2022. "Adapting Open Innovation Practices for the Creation of a Traceability System in a Meat-Producing Industry in Northwest Greece," Sustainability, MDPI, vol. 14(9), pages 1-13, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:5111-:d:800791
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    References listed on IDEAS

    as
    1. Sisira Kumara Naradda Gamage & EMS Ekanayake & GAKNJ Abeyrathne & RPIR Prasanna & JMSB Jayasundara & PSK Rajapakshe, 2020. "A Review of Global Challenges and Survival Strategies of Small and Medium Enterprises (SMEs)," Economies, MDPI, vol. 8(4), pages 1-24, October.
    2. Dimitris Skalkos & Ioanna S. Kosma & Areti Vasiliou & Raquel P. F. Guine, 2021. "Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era," Sustainability, MDPI, vol. 13(17), pages 1-20, September.
    3. Pei, Xiaofang & Tandon, Annuradha & Alldrick, Anton & Giorgi, Liana & Huang, Wei & Yang, Ruijia, 2011. "The China melamine milk scandal and its implications for food safety regulation," Food Policy, Elsevier, vol. 36(3), pages 412-420, June.
    4. Alberto Bertello & Alberto Ferraris & Paola Bernardi & Bernardo Bertoldi, 2022. "Challenges to open innovation in traditional SMEs: an analysis of pre-competitive projects in university-industry-government collaboration," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 89-104, March.
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    Cited by:

    1. Eleni N. Arvaniti & Agapi Dima & Chrysostomos D. Stylios & Vagelis G. Papadakis, 2022. "Introducing Research Loop to Achieve Open Innovation for Research Centers in Quintuple Helix," Sustainability, MDPI, vol. 14(22), pages 1-15, November.
    2. Giannis-Panagiotis Botilias & Spiridoula V. Margariti & Jeries Besarat & Dimitrios Salmas & George Pachoulas & Chrysostomos Stylios & Dimitris Skalkos, 2023. "Designing and Developing a Meat Traceability System: A Case Study for the Greek Meat Industry," Sustainability, MDPI, vol. 15(16), pages 1-18, August.
    3. Zengjin Liu & Ning Geng & Zhuo Yu, 2022. "Does a Traceability System Help to Regulate Pig Farm Households’ Veterinary Drug Use Behavior? Evidence from Pig Farms in China," IJERPH, MDPI, vol. 19(19), pages 1-17, September.

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