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A Competitive Advantage Model for Indonesia’s Sustainable Tourism Destinations from Supply and Demand Side Perspectives

Author

Listed:
  • Henky Lesmana

    (Doctoral Research in Management and Entrepreneurship, School of Business, Universitas Prasetiya Mulya, Jakarta 12430, Indonesia)

  • Sugiarto Sugiarto

    (School of Business, Universitas Prasetiya Mulya, Jakarta 12430, Indonesia)

  • Christiana Yosevina

    (School of Business, Universitas Prasetiya Mulya, Jakarta 12430, Indonesia)

  • Handyanto Widjojo

    (School of Business, Universitas Prasetiya Mulya, Jakarta 12430, Indonesia)

Abstract

Indonesia is a multicultural country with a diversity of flora and fauna, which makes Indonesia one of the most attractive tourist destinations in the world. In 2019, the Indonesian tourism industry became the second-largest foreign exchange contributor. However, there is not yet a competitive advantage model for tourist destinations that are in accordance with the unique geographic, demographic, and socioeconomic characteristics of Indonesia. The aim and novelty of this research is to formulate a competitive advantage model for Indonesian tourist destinations by providing dimensions/indicators based on an analysis of the intersection of the supply side and demand sides of the six super-priority destinations. This study used mixed research methods; data analysis was carried out using the Importance–Performance Analysis (IPA), Exploratory Factor Analysis (EFA), and the Measurement model using SmartPLS 3 software. The data were obtained from 190 respondents from the supply side and 808 respondents from the demand side using multistage sampling techniques. The study provides 63 indicators in 12 dimensions of competitive advantage for Indonesian tourist destinations. Thus, these indicators are able to provide more efficient guidance to stakeholders in managing cost-effective strategies to improve the competitive advantage of their tourist destinations.

Suggested Citation

  • Henky Lesmana & Sugiarto Sugiarto & Christiana Yosevina & Handyanto Widjojo, 2022. "A Competitive Advantage Model for Indonesia’s Sustainable Tourism Destinations from Supply and Demand Side Perspectives," Sustainability, MDPI, vol. 14(24), pages 1-31, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:24:p:16398-:d:996740
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    References listed on IDEAS

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    1. Manuel Rodríguez Díaz & Tomás F. Espino Rodríguez, 2016. "Determining the Sustainability Factors and Performance of a Tourism Destination from the Stakeholders’ Perspective," Sustainability, MDPI, vol. 8(9), pages 1-17, September.
    2. Wenbin Luo, 2018. "Evaluating Tourist Destination Performance: Expanding the Sustainability Concept," Sustainability, MDPI, vol. 10(2), pages 1-16, February.
    3. Mohd Hafiz Hanafiah & Mohamad Abdullah Hemdi & Ismail Ahmad, 2016. "Tourism destination competitiveness," Tourism Economics, , vol. 22(3), pages 629-636, June.
    4. Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
    5. Nishaal Gooroochurn & Guntur Sugiyarto, 2005. "Competitiveness Indicators in the Travel and Tourism Industry," Tourism Economics, , vol. 11(1), pages 25-43, March.
    6. Jianwei Qian & Huawen Shen & Rob Law, 2018. "Research in Sustainable Tourism: A Longitudinal Study of Articles between 2008 and 2017," Sustainability, MDPI, vol. 10(3), pages 1-13, February.
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    Cited by:

    1. Kun Sun & Xiaoli Tian & Jing Xia & Mian Ou & Chengcai Tang, 2023. "The Market Responses of Ice and Snow Destinations to Southerners’ Tourism Willingness: A Case Study from China," Sustainability, MDPI, vol. 15(18), pages 1-22, September.
    2. Andrei-Florin Băbăț & Mirela Mazilu & Amalia Niță & Ionuț-Adrian Drăguleasa & Mihaela Grigore, 2023. "Tourism and Travel Competitiveness Index: From Theoretical Definition to Practical Analysis in Romania," Sustainability, MDPI, vol. 15(13), pages 1-26, June.

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