An Approach to Model the Willingness to Use of E-Scooter Sharing Services in Different Urban Road Environments

E-scooter sharing services been grown exponentially within the last five years. They are based on the flexibility of accessing dense urban areas without specialized infrastructure. In modern cities, there are diverse road environments that impact the comfort, and therefore the attractiveness, of micro-mobility services. This study aims to investigate the willingness to use e-scooter sharing services, while considering the road environment. To formulate area-specific pricing policies, a stated preferences experiment with 243 respondents, who can be considered as potential users, is conducted in Athens, Greece and a binary logistic regression model with random beta parameters is developed. The analysis of the model marginal effects indicates that the integration of bonus points into micro-mobility services, combined with the option of transferring these points to parking services, can compensate a non-friendly road environment, thus increasing the service demand. The existence of roads with good pavement conditions and wide sidewalks significantly increased the willingness of respondents to use e-scooter sharing services. Unexpectedly, pedestrianized zones in a buffer area of 2 km radius from the trip origin reinforce the attractiveness of shared e-scooters, while the contribution of bike lanes and traffic calming streets (or shared space) were proven to be insignificant.