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Branding4Resilience: Explorative and Collaborative Approaches for Inner Territories

Author

Listed:
  • Maddalena Ferretti

    (Department of Construction, Civil Engineering, and Architecture, Università Politecnica delle Marche, 60131 Ancona, Italy)

  • Sara Favargiotti

    (Department of Civil, Environmental and Mechanical Engineering, Università degli Studi di Trento, 38123 Trento, Italy)

  • Barbara Lino

    (Department of Architecture, Università Degli Studi di Palermo, 90128 Palermo, Italy)

  • Diana Rolando

    (Department of Architecture and Design, Politecnico di Torino, 10125 Turin, Italy)

Abstract

This article analyzes inner and marginal territories in four Italian peripheral contexts by first discussing some of the results and future steps of the “B4R Branding4Resilience” research project, funded by the Italian Ministry of Research from 2020 to 2023. The overall research is based on three phases: (1) the exploration phase to analyze socio-economic data and territorial dynamics; (2) the co-design phase involving local actors to develop ideas for a selected pilot case; (3) the co-visioning phase where a future transformative perspective for the whole area was shared with the institutions. The article focuses on phase 1 and presents some first results achieved by the application of a methodological approach based on the integration of different qualitative and quantitative tools and methods. The results outline the exploration of the four selected territories through data analyses and mapping, perceptive-narrative explorations, field research, and explorative designs. The concept of peripherality is addressed in a critical way, trying to go beyond standardized definitions, including interdisciplinarity as an essential tool for territorial enhancement and branding. The main interpretation findings not only outline possible strategies and actions for the four analyzed inner territories, but also foster the application of the proposed methodological approach in other complex socio-economic contexts.

Suggested Citation

  • Maddalena Ferretti & Sara Favargiotti & Barbara Lino & Diana Rolando, 2022. "Branding4Resilience: Explorative and Collaborative Approaches for Inner Territories," Sustainability, MDPI, vol. 14(18), pages 1-33, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:18:p:11235-:d:909461
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    References listed on IDEAS

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    Cited by:

    1. Margherita Pasquali & Mathilde Marengo, 2022. "“Mapping the Extreme Terres”: A Socio-Ecological Strategy in Response to the Critical Condition of the Italian Hinterland of Val di Sole," Sustainability, MDPI, vol. 14(19), pages 1-28, October.
    2. Maddalena Ferretti & Maria Giada Di Baldassarre & Caterina Rigo, 2022. "Reactivating Built Heritage with Shared, Creative, and Transcalar Approaches: An Exploration of the Marche Apennine Inner Area," Sustainability, MDPI, vol. 14(23), pages 1-26, December.
    3. Anna Codemo & Ambra Barbini & Ahi Mantouza & Anastasios Bitziadis & Rossano Albatici, 2023. "Integration of Public Perception in the Assessment of Licensed Solar Farms: A Case Study in Greece," Sustainability, MDPI, vol. 15(13), pages 1-25, June.

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