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Packaging Innovations to Reduce Food Loss and Waste: Are Italian Manufacturers Willing to Invest?

Author

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  • Antonella Cammarelle

    (Department of Agriculture, Food, Natural Resource and Engineering (DAFNE), University of Foggia, 71122 Foggia, Italy)

  • Mariarosaria Lombardi

    (Department of Economics, University of Foggia, 71121 Foggia, Italy)

  • Rosaria Viscecchia

    (Department of Agriculture, Food, Natural Resource and Engineering (DAFNE), University of Foggia, 71122 Foggia, Italy)

Abstract

The target 12.3 of the 2030 Agenda by the United Nations (UN) calls for halving per capita global food loss and waste. In this regard, the Food & Drink industry (F&D) could play a crucial role in reducing food waste and improving food safety by adopting healthy and eco-innovation packaging. Thus, this paper aims to investigate the F&D manufacturers’ willingness to invest in packaging innovations, such as active, intelligent, and compostable ones to achieve the UN target. In order to reach the stated objective, a multiple case study methodology was developed and administered to a sample of Italian micro and small-medium entrepreneurs located in the Apulia region. Results show that many firms were aware of their need for packaging innovation and of the available technological opportunity. However, only the F&D manufacturers who showed a Real demand, according to a taxonomy approach which also considers the Potential and Latent demand for the innovation, were effectively prompt to invest. Finally, most of the interviewed manufacturers were willing to invest in at least one packaging innovation, choosing mainly between the active packaging and the compostable one.

Suggested Citation

  • Antonella Cammarelle & Mariarosaria Lombardi & Rosaria Viscecchia, 2021. "Packaging Innovations to Reduce Food Loss and Waste: Are Italian Manufacturers Willing to Invest?," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:1963-:d:497922
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    References listed on IDEAS

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    1. Lotta Ruippo & Hanna Koivula & Jaana Korhonen & Anne Toppinen & Eliisa Kylkilahti, 2023. "Innovating for Sustainability: Attributes, Motivations, and Responsibilities in the Finnish Food Packaging Ecosystem," Circular Economy and Sustainability, Springer, vol. 3(2), pages 919-937, June.
    2. Rosa M. Batista-Canino & Silvia Sosa-Cabrera & Pino Medina-Brito & Lidia Santana-Hernández, 2025. "Scientific Progress on Entrepreneurship in the Circular Economy: A Scientometric Analysis," Sustainability, MDPI, vol. 17(2), pages 1-25, January.
    3. Mariarosaria Lombardi & Marco Costantino, 2021. "A Hierarchical Pyramid for Food Waste Based on a Social Innovation Perspective," Sustainability, MDPI, vol. 13(9), pages 1-16, April.
    4. Jara Laso & Israel Ruiz-Salmón & María Margallo & Pedro Villanueva-Rey & Lucía Poceiro & Paula Quinteiro & Ana Cláudia Dias & Cheila Almeida & António Marques & Eduardo Entrena-Barbero & María Teresa , 2022. "Achieving Sustainability of the Seafood Sector in the European Atlantic Area by Addressing Eco-Social Challenges: The NEPTUNUS Project," Sustainability, MDPI, vol. 14(5), pages 1-25, March.
    5. Vera Amicarelli & Brian E. Roe & Christian Bux, 2022. "Measuring Food Loss and Waste Costs in the Italian Potato Chip Industry Using Material Flow Cost Accounting," Agriculture, MDPI, vol. 12(4), pages 1-16, April.

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