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Components of DMZ Storytelling for International Tourists: A Tour Guide Perspective

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  • Jeanne Bessiere

    (Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Young-joo Ahn

    (Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

Abstract

This qualitative study investigated the process of Korean Demilitarized Zone (DMZ) storytelling created by tour guides. It explored the strategies that DMZ guides use and their influences at this complex site. This study investigates the training of the guides, their viewpoints on the DMZ, and the factors that influence their storytelling, taking guide status into consideration. A total of thirteen tour guides were interviewed. The findings identify various storytelling components that are used to build relationships with tourists, deliver an immersive experience, and provide the core information and regulations of the tour. Therefore, the proposed conceptual model includes three components that contribute to the creation of a memorable experience: the guide and the tourists, the guide and the site, and the tourists and the site. The findings enrich the body of literature on storytelling and could be used by travel agencies to create new training programs for DMZ tour guides and travel package group management. In addition, DMZ tours could be redesigned to increase the effectiveness of storytelling.

Suggested Citation

  • Jeanne Bessiere & Young-joo Ahn, 2021. "Components of DMZ Storytelling for International Tourists: A Tour Guide Perspective," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13725-:d:700952
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    References listed on IDEAS

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    1. Lee, Choong-Ki & W. Mjelde, James, 2007. "Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ," Ecological Economics, Elsevier, vol. 63(2-3), pages 511-520, August.
    2. Choi, Andy S., 2013. "Nonmarket values of major resources in the Korean DMZ areas: A test of distance decay," Ecological Economics, Elsevier, vol. 88(C), pages 97-107.
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    Cited by:

    1. Young-joo Ahn & Katie Bokyun Kim & Jin-young Kim, 2023. "Characteristics and Temporal Trends of Regional Tourism Along the Border Areas," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    2. Young-joo Ahn & Jeanne Bessiere, 2022. "The Relationships between Tourism Destination Competitiveness, Empowerment, and Supportive Actions for Tourism," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    3. Hye-Jeong Lee & Hwansuk Chris Choi & Chul Jeong, 2025. "Trails of Transformation: Balancing Sustainability, Security, and Culture in DMZ Walking Tourism," Land, MDPI, vol. 14(6), pages 1-29, June.
    4. Ze Lin & Siyu Zhang & Wii-Joo Yhang, 2024. "Storytelling in Dark Tourism: The Role of Flow Experience and National Identity," SAGE Open, , vol. 14(2), pages 21582440241, June.

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