IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i24p13725-d700952.html
   My bibliography  Save this article

Components of DMZ Storytelling for International Tourists: A Tour Guide Perspective

Author

Listed:
  • Jeanne Bessiere

    (Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Young-joo Ahn

    (Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

Abstract

This qualitative study investigated the process of Korean Demilitarized Zone (DMZ) storytelling created by tour guides. It explored the strategies that DMZ guides use and their influences at this complex site. This study investigates the training of the guides, their viewpoints on the DMZ, and the factors that influence their storytelling, taking guide status into consideration. A total of thirteen tour guides were interviewed. The findings identify various storytelling components that are used to build relationships with tourists, deliver an immersive experience, and provide the core information and regulations of the tour. Therefore, the proposed conceptual model includes three components that contribute to the creation of a memorable experience: the guide and the tourists, the guide and the site, and the tourists and the site. The findings enrich the body of literature on storytelling and could be used by travel agencies to create new training programs for DMZ tour guides and travel package group management. In addition, DMZ tours could be redesigned to increase the effectiveness of storytelling.

Suggested Citation

  • Jeanne Bessiere & Young-joo Ahn, 2021. "Components of DMZ Storytelling for International Tourists: A Tour Guide Perspective," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13725-:d:700952
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/24/13725/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/24/13725/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lee, Choong-Ki & W. Mjelde, James, 2007. "Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ," Ecological Economics, Elsevier, vol. 63(2-3), pages 511-520, August.
    2. Choi, Andy S., 2013. "Nonmarket values of major resources in the Korean DMZ areas: A test of distance decay," Ecological Economics, Elsevier, vol. 88(C), pages 97-107.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Young-joo Ahn & Katie Bokyun Kim & Jin-young Kim, 2023. "Characteristics and Temporal Trends of Regional Tourism Along the Border Areas," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    2. Young-joo Ahn & Jeanne Bessiere, 2022. "The Relationships between Tourism Destination Competitiveness, Empowerment, and Supportive Actions for Tourism," Sustainability, MDPI, vol. 15(1), pages 1-16, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andy S. Choi & Kelly S. Fielding, 2016. "Cultural Attitudes as WTP Determinants: A Revised Cultural Worldview Scale," Sustainability, MDPI, vol. 8(6), pages 1-18, June.
    2. Young-joo Ahn & Katie Bokyun Kim & Jin-young Kim, 2023. "Characteristics and Temporal Trends of Regional Tourism Along the Border Areas," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    3. Choi, Andy S. & Lee, Choong-Ki & Tanaka, Katsuya & Xu, Honggang, 2018. "Value spillovers from the Korean DMZ areas and social desirability," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 75(C), pages 95-104.
    4. Young-joo Ahn & Jeanne Bessiere, 2022. "The Relationships between Tourism Destination Competitiveness, Empowerment, and Supportive Actions for Tourism," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    5. Choi, Andy S. & Fielding, Kelly S., 2013. "Environmental attitudes as WTP predictors: A case study involving endangered species," Ecological Economics, Elsevier, vol. 89(C), pages 24-32.
    6. Choi, Andy S., 2013. "Nonmarket values of major resources in the Korean DMZ areas: A test of distance decay," Ecological Economics, Elsevier, vol. 88(C), pages 97-107.
    7. Ju Hyoung Han & Andy S. Choi & Chi-Ok Oh, 2018. "The Effects of Environmental Value Orientations and Experience-Use History on the Conservation Value of a National Park," Sustainability, MDPI, vol. 10(10), pages 1-17, September.
    8. Li, Renyu & Ma, Zhongxin & Chen, Xirong, 2020. "Historical market genes, marketization and economic growth in China," Economic Modelling, Elsevier, vol. 86(C), pages 327-333.
    9. Voltaire, Louinord & Donfouet, Hermann Pythagore Pierre & Pirrone, Claudio & Larzillière, Agathe, 2017. "Respondent Uncertainty and Ordering Effect on Willingness to Pay for Salt Marsh Conservation in the Brest Roadstead (France)," Ecological Economics, Elsevier, vol. 137(C), pages 47-55.
    10. Chang Liu & Mingshui Lin & Xinhua Qi & Wenjuan Zheng, 2021. "Estimating the Preservation Value of Wuyishan National Park from the Perspective of Bounded Rational Decision Making," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    11. Nannan Kang & Erda Wang & Yang Yu, 2019. "Valuing forest park attributes by giving consideration to the tourist satisfaction," Tourism Economics, , vol. 25(5), pages 711-733, August.
    12. Guimarães, Maria Helena & Nunes, Luís Catela & Madureira, Lívia & Santos, José Lima & Boski, Tomasz & Dentinho, Tomaz, 2015. "Measuring birdwatchers preferences: A case for using online networks and mixed-mode surveys," Tourism Management, Elsevier, vol. 46(C), pages 102-113.
    13. Shaoai Liu & Wan-Yi Li, 2020. "Ecotourism Research Progress: A Bibliometric Analysis During 1990–2016," SAGE Open, , vol. 10(2), pages 21582440209, May.
    14. Won Seok Lee & Choong-Ki Lee & Yooshik Yoon & Jihee Kim, 2015. "Research Note: Exaggeration Bias-Corrected Contingent Valuation Method: The Case of Olle Trail," Tourism Economics, , vol. 21(6), pages 1323-1330, December.
    15. Sunwoo Park & Namho Chung & Won Seok Lee, 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource," Sustainability, MDPI, vol. 12(24), pages 1-11, December.
    16. Jin, Jianjun & Wang, Zhishi & Liu, Xuemin, 2008. "Valuing black-faced spoonbill conservation in Macao: A policy and contingent valuation study," Ecological Economics, Elsevier, vol. 68(1-2), pages 328-335, December.
    17. Börger, Tobias & Hattam, Caroline & Burdon, Daryl & Atkins, Jonathan P. & Austen, Melanie C., 2014. "Valuing conservation benefits of an offshore marine protected area," Ecological Economics, Elsevier, vol. 108(C), pages 229-241.
    18. Guo, Xiurui & Liu, Haifeng & Mao, Xianqiang & Jin, Jianjun & Chen, Dongsheng & Cheng, Shuiyuan, 2014. "Willingness to pay for renewable electricity: A contingent valuation study in Beijing, China," Energy Policy, Elsevier, vol. 68(C), pages 340-347.
    19. Tuan, Tran Hu & Lindhjem, Henrik, 2008. "Meta-analysis of nature conservation values in Asia & Oceania: Data heterogeneity and benefit transfer issues," MPRA Paper 11470, University Library of Munich, Germany.
    20. Curtis, John & Tovar, Miguel Angel & Grilli, Gianluca, 2020. "Access to and consumption of natural gas: Spatial and socio-demographic drivers," Energy Policy, Elsevier, vol. 143(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13725-:d:700952. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.