IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i13p7374-d586558.html
   My bibliography  Save this article

Massive Open Online Course (MOOCs) Acceptance: The Role of Task-Technology Fit (TTF) for Higher Education Sustainability

Author

Listed:
  • Ibrahim Youssef Alyoussef

    (Education Technology Department, Faculty of Education, King Faisal University, Al Ahsa 31982, Saudi Arabia)

Abstract

The aim of the present study was to narrow the gap in the literature on the adoption of massive open online courses (MOOCs) and the role of task-technology fit (TTF), which influences student satisfaction, academic performance, and the long-term viability (sustainability) of MOOCs in higher education. While researchers have examined MOOC acceptance in a variety of contexts, the role of TTF as a mediating variable in evaluating education sustainability has not been explored using the technology acceptance model (TAM). As a result, the aim of this study was to create a new paradigm by combining two theories: TTF and TAM. Therefore, this study surveyed 277 university students from public universities using the structural equation modeling (SEM) approach to learn about their perceptions toward MOOCs as a method of achieving higher education sustainability. According to the findings, perceived ease of use had a positive impact on perceived enjoyment, perceived usefulness, and social influence, which in turn had a positive impact on task-technology fit and MOOCs use as a method of sustainability in higher education. Task-technology fit also had a positive impact on MOOC use as a method of sustainability. Finally, the role of task-technology fit and MOOCs in educational sustainability had a positive effect on students satisfaction and academic performance. As a result, the use of MOOCs in learning processes should be encouraged in higher education institutions to ensure their long-term viability (sustainability).

Suggested Citation

  • Ibrahim Youssef Alyoussef, 2021. "Massive Open Online Course (MOOCs) Acceptance: The Role of Task-Technology Fit (TTF) for Higher Education Sustainability," Sustainability, MDPI, vol. 13(13), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7374-:d:586558
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/13/7374/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/13/7374/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Liyong Wan & Shoumei Xie & Ai Shu, 2020. "Toward an Understanding of University Students’ Continued Intention to Use MOOCs: When UTAUT Model Meets TTF Model," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Ángel Alsina & Ingrid Mulà, 2019. "Advancing towards a Transformational Professional Competence Model through Reflective Learning and Sustainability: The Case of Mathematics Teacher Education," Sustainability, MDPI, vol. 11(15), pages 1-17, July.
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    4. Waleed Mugahed Al-Rahmi & Ahmed Ibrahim Alzahrani & Noraffandy Yahaya & Nasser Alalwan & Yusri Bin Kamin, 2020. "Digital Communication: Information and Communication Technology (ICT) Usage for Education Sustainability," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    5. Laura Rueda & Jose Benitez & Jessica Braojos, 2017. "From traditional education technologies to student satisfaction in Management education: A theory of the role of social media applications," Post-Print hal-02002366, HAL.
    6. Zehui Zhan & Patrick S.W. Fong & Hu Mei & Xuhua Chang & Ting Liang & Zicheng Ma, 2015. "Sustainability Education in Massive Open Online Courses: A Content Analysis Approach," Sustainability, MDPI, vol. 7(3), pages 1-27, February.
    7. Mahdi M. Alamri & Mohammed Amin Almaiah & Waleed Mugahed Al-Rahmi, 2020. "Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    8. Sara Calvo & Fergus Lyon & Andrés Morales & Jeremy Wade, 2020. "Educating at Scale for Sustainable Development and Social Enterprise Growth: The Impact of Online Learning and a Massive Open Online Course (MOOC)," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiulan Chen & Xiaofei Xu & Yenchun Jim Wu & Wei Fong Pok, 2022. "Learners’ Continuous Use Intention of Blended Learning: TAM-SET Model," Sustainability, MDPI, vol. 14(24), pages 1-14, December.
    2. Nasser M. Sabah & Ali A. Altalbe, 2022. "Learning Outcomes of Educational Usage of Social Media: The Moderating Roles of Task–Technology Fit and Perceived Risk," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    3. Zeinab Zaremohzzabieh & Samsilah Roslan & Zulkifli Mohamad & Ismi Arif Ismail & Habibah Ab Jalil & Seyedali Ahrari, 2022. "Influencing Factors in MOOCs Adoption in Higher Education: A Meta-Analytic Path Analysis," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    4. Bassel El Hajj & Georgiana Karadas & Pouya Zargar, 2023. "How E-Government Can Help Societies during a Crisis: Implications of UTAUT Model in Lebanon," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    5. Zhonggen Yu & Liheng Yu, 2023. "Examining Factors That Influence Learner Retention in MOOCs During the COVID-19 Pandemic Time," SAGE Open, , vol. 13(2), pages 21582440231, May.
    6. Marco Yamba-Yugsi & Lourdes Atiaja Atiaja & Sergio Luján-Mora & Jose Luis Eguia-Gomez, 2022. "Determinants of the Intention to Use MOOCs as a Complementary Tool: An Observational Study of Ecuadorian Teachers," Sustainability, MDPI, vol. 14(22), pages 1-11, November.
    7. Fang Wang & Tommy Tanu Wijaya & Akhmad Habibi & Yixuan Liu, 2022. "Predictors Influencing Urban and Rural Area students to Use Tablet Computers as Learning Tools: Combination of UTAUT and TTF Models," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    8. Cecilia Temilola Olugbara & Moeketsi Letseka & Oludayo O. Olugbara, 2021. "Multiple Correspondence Analysis of Factors Influencing Student Acceptance of Massive Open Online Courses," Sustainability, MDPI, vol. 13(23), pages 1-21, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ali Mugahed Al-Rahmi & Alina Shamsuddin & Uthman Alturki & Ahmed Aldraiweesh & Farahwahida Mohd Yusof & Waleed Mugahed Al-Rahmi & Abdulmajeed A. Aljeraiwi, 2021. "The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    2. Amer Mutrik Sayaf & Mahdi Mohammed Alamri & Mohammed Ayid Alqahtani & Waleed Mugahed Al-Rahmi, 2021. "Information and Communications Technology Used in Higher Education: An Empirical Study on Digital Learning as Sustainability," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
    3. Nazir Ullah & Waleed S. Alnumay & Waleed Mugahed Al-Rahmi & Ahmed Ibrahim Alzahrani & Hosam Al-Samarraie, 2020. "Modeling Cost Saving and Innovativeness for Blockchain Technology Adoption by Energy Management," Energies, MDPI, vol. 13(18), pages 1-22, September.
    4. Mohammed Abdullatif Almulla & Mahdi Mohammed Alamri, 2021. "Using Conceptual Mapping for Learning to Affect Students’ Motivation and Academic Achievement," Sustainability, MDPI, vol. 13(7), pages 1-17, April.
    5. Mohammed Abdullatif Almulla & Waleed Mugahed Al-Rahmi, 2023. "Integrated Social Cognitive Theory with Learning Input Factors: The Effects of Problem-Solving Skills and Critical Thinking Skills on Learning Performance Sustainability," Sustainability, MDPI, vol. 15(5), pages 1-26, February.
    6. Ahmad Althunibat & Muhammad Binsawad & Mohammed Amin Almaiah & Omar Almomani & Adeeb Alsaaidah & Waleed Al-Rahmi & Mohamed Elhassan Seliaman, 2021. "Sustainable Applications of Smart-Government Services: A Model to Understand Smart-Government Adoption," Sustainability, MDPI, vol. 13(6), pages 1-28, March.
    7. Uthman Alturki & Ahmed Aldraiweesh, 2021. "Application of Learning Management System (LMS) during the COVID-19 Pandemic: A Sustainable Acceptance Model of the Expansion Technology Approach," Sustainability, MDPI, vol. 13(19), pages 1-16, October.
    8. Cecilia Temilola Olugbara & Moeketsi Letseka & Oludayo O. Olugbara, 2021. "Multiple Correspondence Analysis of Factors Influencing Student Acceptance of Massive Open Online Courses," Sustainability, MDPI, vol. 13(23), pages 1-21, December.
    9. Nazir Ullah & Waleed Mugahed Al-Rahmi & Ahmed Ibrahim Alzahrani & Osama Alfarraj & Fahad Mohammed Alblehai, 2021. "Blockchain Technology Adoption in Smart Learning Environments," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    10. Ukrit Suksanguan & Somsak Siwadamrongpong & Thanapong Champahom & Sajjakaj Jomnonkwao & Tassana Boonyoo & Vatanavongs Ratanavaraha, 2022. "Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    11. Yossi Maaravi & Ben Heller, 2021. "Digital Innovation in Times of Crisis: How Mashups Improve Quality of Education," Sustainability, MDPI, vol. 13(13), pages 1-18, June.
    12. María José Sosa-Díaz & María Rosa Fernández-Sánchez, 2020. "Massive Open Online Courses (MOOC) within the Framework of International Developmental Cooperation as a Strategy to Achieve Sustainable Development Goals," Sustainability, MDPI, vol. 12(23), pages 1-23, December.
    13. Salman Zulfiqar & Hamad A. Al-reshidi & Moteeb A. Al Moteri & Hafiz Muhammad Basit Feroz & Noraffandy Yahya & Waleed Mugahed Al-Rahmi, 2021. "Understanding and Predicting Students’ Entrepreneurial Intention through Business Simulation Games: A Perspective of COVID-19," Sustainability, MDPI, vol. 13(4), pages 1-27, February.
    14. Sara Calvo & Fergus Lyon & Andrés Morales & Jeremy Wade, 2020. "Educating at Scale for Sustainable Development and Social Enterprise Growth: The Impact of Online Learning and a Massive Open Online Course (MOOC)," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    15. Ibrahim Youssef Alyoussef, 2021. "E-Learning Acceptance: The Role of Task–Technology Fit as Sustainability in Higher Education," Sustainability, MDPI, vol. 13(11), pages 1-15, June.
    16. Ali Mugahed Al-Rahmi & Waleed Mugahed Al-Rahmi & Uthman Alturki & Ahmed Aldraiweesh & Sultan Almutairy & Ahmad Samed Al-Adwan, 2021. "Exploring the Factors Affecting Mobile Learning for Sustainability in Higher Education," Sustainability, MDPI, vol. 13(14), pages 1-22, July.
    17. Christian Arnold & Kai-Ingo Voigt, 2019. "Determinants of Industrial Internet of Things Adoption in German Manufacturing Companies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-21, October.
    18. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    19. Awni Rawashdeh, 2013. "Study Toward The Understanding Of Behavioral Intention To Use A Customer Relationship Management (Crm) Systems," Far East Journal of Psychology and Business, Far East Research Centre, vol. 12(1), pages 1-11, September.
    20. Melih Engin & Fatih Gürses, 2019. "Adoption of Hospital Information Systems in Public Hospitals in Turkey: An Analysis with the Unified Theory of Acceptance and Use of Technology Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-19, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7374-:d:586558. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.