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Factors Affecting the Lut Desert Tourism in Iran: Developing an Interpretive-Structural Model

Author

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  • Beniamino Murgante

    (School of Engineering, University of Basilicata 10, 85100 Potenza, Italy)

  • Mohammad Eskandari Sani

    (Urban Planning Department of Geography, University of Birjand, Birjand 717434765, Iran)

  • Sara Pishgahi

    (Department of Urban Planning, University of Art, Tehran 1136813518, Iran)

  • Moslem Zarghamfard

    (Geography and Urban Planning, University of Tarbiat Modares, Tehran 14115111, Iran)

  • Fatemeh Kahaki

    (Geography and Urban Planning, University of Tehran, Tehran 1417935840, Iran)

Abstract

The Lut desert is one of the largest and most attractive deserts in Iran. The value of desert tourism remains unclear for Iran’s economy and has only recently been taken into consideration by the authorities, although its true national and international value remains unclear. This study was aimed at investigating the factors that influence tourism development in the Lut desert. Data collected through the purposive sampling method was analyzed using Interpretive Structural Modeling and the MICMAC Analysis. According to the results, cost-effective travel expenses, security, and safety provided in the desert, together with appropriate media advertising and illustration of the Lut desert (branding) are the leading factors that influence tourism in the Lut desert in Iran. This paper highlighted the importance of desert tourism, especially in this region.

Suggested Citation

  • Beniamino Murgante & Mohammad Eskandari Sani & Sara Pishgahi & Moslem Zarghamfard & Fatemeh Kahaki, 2021. "Factors Affecting the Lut Desert Tourism in Iran: Developing an Interpretive-Structural Model," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7245-:d:584252
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    References listed on IDEAS

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    2. Zam, Milad & Ramezanian, Hasan, 2023. "An examination of the factors that influence consumer attitude in online shopping," OSF Preprints yv5fx, Center for Open Science.
    3. Akbari Majid & Zarghamfard Moslem & Hajisharifi Arezoo & Amir Entekhabi Shahram & Goodarzipour Sadrallah, 2022. "Modelling the Obstacles to using Bicycle Sharing Systems in the Tehran Metropolis: A Structural Analysis," Quaestiones Geographicae, Sciendo, vol. 41(2), pages 109-124, June.

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