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Towards Evidence Based Policy Making in GIAHS: Convention Theory and Effects of GIAHS Registration on the Wholesale and Retail Trade of Traditional and Local Vegetables

Author

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  • Yoshitaka Miyake

    (Graduate School of Environmental Studies, Nagoya University, Nagoya, Aichi 464-8601, Japan)

  • Yuta Uchiyama

    (Graduate School of Environmental Studies, Nagoya University, Nagoya, Aichi 464-8601, Japan)

  • Yoshinori Fujihira

    (Muroran Institute of Technology, Muroran, Hokkaido 050-8585, Japan)

  • Ryo Kohsaka

    (Graduate School of Environmental Studies, Nagoya University, Nagoya, Aichi 464-8601, Japan)

Abstract

This study examines how the registration of certain agricultural regions affects the sales of vegetables classified as traditional. We focused on the sales trends of traditional vegetables from the Noto region, one of the first designated sites of Globally Important Agricultural Heritage Systems (GIAHS). We compared the sales of recognized traditional vegetables to those of similar traditional vegetables from nearby areas and vegetables labeled with the same place names as the traditional vegetables but without elements of traditionality in branding. The study analyzed the sale and relevant trends of four categories of vegetable: Kaga vegetables, vegetables labeled “Kaga”, Noto vegetables, and vegetables labeled “Noto”. We further analyzed the trends by applying Convention Theory to understand the underpinning “orders of worth” in the purchase and sale of the items. Both Noto vegetables and place-labeled vegetables increased in overall sales since GIAHS registration in 2011. The recent increases in sales volume and number of items, however, were largely due to the production of lettuce, a crop from a vegetable factory. By applying Convention Theory, we identified that in the agriculture of the region, industrial farming impacted even the GIAHS registered site. Thus, careful collection and analysis of evidence is necessary to evaluate the effects of GIAHS registration and draft an action plan for further evidence-based policy making.

Suggested Citation

  • Yoshitaka Miyake & Yuta Uchiyama & Yoshinori Fujihira & Ryo Kohsaka, 2021. "Towards Evidence Based Policy Making in GIAHS: Convention Theory and Effects of GIAHS Registration on the Wholesale and Retail Trade of Traditional and Local Vegetables," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:10:p:5330-:d:551803
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    References listed on IDEAS

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    1. Attila Jámbor & Péter Czine & Péter Balogh, 2020. "The Impact of the Coronavirus on Agriculture: First Evidence Based on Global Newspapers," Sustainability, MDPI, vol. 12(11), pages 1-10, June.
    2. Nan Wang & Li Zhu & Yuanhao Bing & Liwei Chen & Shulang Fei, 2021. "Assessment of Urban Agriculture for Evidence-Based Food Planning: A Case Study in Chengdu, China," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    3. Tsang, Eric W. K., 2014. "Old and New," Management and Organization Review, Cambridge University Press, vol. 10(03), pages 390-390, November.
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    Cited by:

    1. José Martins & Catarina Gonçalves & Jani Silva & Ramiro Gonçalves & Frederico Branco, 2022. "Digital Ecosystem Model for GIAHS: The Barroso Agro-Sylvo-Pastoral System," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    2. Huiqi Song & Pengwei Chen & Yongxun Zhang & Youcheng Chen, 2021. "Study Progress of Important Agricultural Heritage Systems (IAHS): A Literature Analysis," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    3. Raphael Ocelli Pinheiro & Luiza F. A. de Paula & Marco Giardino, 2022. "Agricultural Heritage: Contrasting National and International Programs in Brazil and Italy," Sustainability, MDPI, vol. 14(11), pages 1-24, May.

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