IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i6p1637-d215013.html
   My bibliography  Save this article

Exploration of Social Media for Observing Improper Tourist Behaviors in a National Park

Author

Listed:
  • Shu-Chun L. Huang

    (Department of Tourism, Shih Hsin University, Taipei 116, Taiwan)

  • Wan-En Sun

    (Department of Tourism, Shih Hsin University, Taipei 116, Taiwan)

Abstract

The numerous visitors and shortages in funding and manpower of national parks in Taiwan present difficulties in the management of recreational uses, thereby resulting in issues regarding park sustainability. Using social media to describe and reconstruct travel experiences has become prevalent in recent years. Social media usage has also triggered the emergence of Internet surveillance. This study used social media to analyze the types of improper behavior among visitors at Yushan National Park in Taiwan, the message modes that visitors use to disseminate their improper behavior, and other Facebook (FB) users’ responses to posts that involve improper behavior. Content analysis was adopted to evaluate the posts of FB users who visited Yushan National Park and logged into FB from Taiwan. The findings revealed that a total of 62 (7.3%) out of 852 FB users had engaged in improper behavior, which mainly involved illegal (40.3%) and careless (30.6%) actions. The message modes adopted for posting of improper behavior were predominantly texts and photos (48.4%) and photos only (43.5%). In general, other FB users consistently responded to the posts on improper behavior with Likes and commented on the majority of the posts. However, few posts received purely unsupportive Comments and Shares. Managerial suggestions based on these findings were provided to Yushan National Park.

Suggested Citation

  • Shu-Chun L. Huang & Wan-En Sun, 2019. "Exploration of Social Media for Observing Improper Tourist Behaviors in a National Park," Sustainability, MDPI, vol. 11(6), pages 1-11, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1637-:d:215013
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/6/1637/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/6/1637/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
    3. Jeremy Ginsberg & Matthew H. Mohebbi & Rajan S. Patel & Lynnette Brammer & Mark S. Smolinski & Larry Brilliant, 2009. "Detecting influenza epidemics using search engine query data," Nature, Nature, vol. 457(7232), pages 1012-1014, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Li-Yao Shien & Chih-Hsing Liu & Yi-Min Li, 2022. "How Positive and Negative Environmental Behaviours Influence Sustainable Tourism Intentions," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
    2. Qureshi, Salman & Tarashkar, Mahsa & Matloobi, Mansour & Wang, Zhifang & Rahimi, Akbar, 2022. "Understanding the dynamics of urban horticulture by socially-oriented practices and populace perception: Seeking future outlook through a comprehensive review," Land Use Policy, Elsevier, vol. 122(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    2. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    3. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
    4. Jing Ge & Ulrike Gretzel, 2018. "Impact of humour on firm-initiated social media conversations," Information Technology & Tourism, Springer, vol. 18(1), pages 61-83, April.
    5. Hajer Kefi & Sitesh Indra & Talel Abdessalem, 2016. "Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector," Post-Print hal-01456580, HAL.
    6. Sheng, Jie, 2019. "Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 40-51.
    7. Mohammad Zulfeequar Alam, 2017. "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 326-333.
    8. Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona, 2021. "The Role of Social Media Content Format and Platform in Users' Engagement Behavior," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 47-65.
    9. Lin, Hsin-Chen & Swarna, Hepsi & Bruning, Patrick F., 2017. "Taking a global view on brand post popularity: Six social media brand post practices for global markets," Business Horizons, Elsevier, vol. 60(5), pages 621-633.
    10. Foltean, Florin Sabin & Trif, Simona Mihaela & Tuleu, Daniela Liliana, 2019. "Customer relationship management capabilities and social media technology use: Consequences on firm performance," Journal of Business Research, Elsevier, vol. 104(C), pages 563-575.
    11. Shirin Alavi, 2016. "New paradigm of digital marketing in emerging markets: from social media to social customer relationship management," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 9(1), pages 56-73.
    12. Ulrike Baumöl & Linda Hollebeek & Reinhard Jung, 2016. "Dynamics of customer interaction on social media platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 199-202, August.
    13. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
    14. Nanne, Annemarie J. & Antheunis, Marjolijn L. & van der Lee, Chris G. & Postma, Eric O. & Wubben, Sander & van Noort, Guda, 2020. "The Use of Computer Vision to Analyze Brand-Related User Generated Image Content," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 156-167.
    15. Melanie Schreiner & Thomas Fischer & Rene Riedl, 2021. "Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda," Electronic Commerce Research, Springer, vol. 21(2), pages 329-345, June.
    16. Marchand, André & Hennig-Thurau, Thorsten & Flemming, Jan, 2021. "Social media resources and capabilities as strategic determinants of social media performance," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 549-571.
    17. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
    18. Korzynski, Pawel & Mazurek, Grzegorz & Haenlein, Michael, 2020. "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent," European Management Journal, Elsevier, vol. 38(1), pages 204-212.
    19. Saxton, Gregory D. & Guo, Chao, 2020. "Social media capital: Conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources," International Journal of Accounting Information Systems, Elsevier, vol. 36(C).
    20. Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1637-:d:215013. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.