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Relational Environmentalism in Coastal Recreation and Tourism

Author

Listed:
  • Anne-Mette Hjalager

    (Department of Entrepreneurship and Relationship Management, Faculty of Business and Social Sciences, University of Southern Denmark, DK-6000 Kolding, Denmark)

  • Grzegorz Kwiatkowski

    (Department of Business Administration, Faculty of Business Administration and Social Sciences, Western Norway University of Applied Sciences, NO-6856 Sogndal, Norway
    Department of Economics, Faculty of Economic Sciences, Koszalin University of Technology, 75-453 Koszalin, Poland)

Abstract

Given the extensive challenge of marine litter faced by coastal ecosystems, this article aims to illuminate an innovative form of environmental caretaking that builds upon a newly established concept of relational environmentalism. Relational environmentalism is a movement of individuals who purposefully interact with each other and with external bodies in a variety of dynamically developing ways to affect the perceptions, motivations and practical actions for the caretaking of endangered natural environments. As a theoretical contribution, the article conceptualizes eight categories of relational environmentalism: inviting, informing, coaching, norm enforcing, politicizing, mobilizing, intergeneralizing, and bridging. By means of a social media content analysis and primary data from the “Marine Environment Patrol” Facebook site, the article provides the first evidence on what relational environmentalism is and how it is institutionalized in the case of leisure- and tourism-based volunteering to collect marine litter. Furthermore, the article shows that successful campaigning and environmental patrolling in coastal recreation and tourism is a matter of building alliances and exchanging logics across a variety of boundaries and that it depends on a gradual intensification and diversification of communicative and mobilizing measures.

Suggested Citation

  • Anne-Mette Hjalager & Grzegorz Kwiatkowski, 2019. "Relational Environmentalism in Coastal Recreation and Tourism," Sustainability, MDPI, vol. 11(21), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:21:p:6011-:d:281464
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    References listed on IDEAS

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    1. Storrier, K.L. & McGlashan, D.J., 2006. "Development and management of a coastal litter campaign: The voluntary coastal partnership approach," Marine Policy, Elsevier, vol. 30(2), pages 189-196, March.
    2. McKinley, Emma & Fletcher, Stephen, 2012. "Improving marine environmental health through marine citizenship: A call for debate," Marine Policy, Elsevier, vol. 36(3), pages 839-843.
    3. Elizabeth Duthie & Diogo Veríssimo & Aidan Keane & Andrew T Knight, 2017. "The effectiveness of celebrities in conservation marketing," PLOS ONE, Public Library of Science, vol. 12(7), pages 1-16, July.
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    1. Marko D. Petrović & Ilija Milovanović & Tamara Gajić & Veronika N. Kholina & Miroslav Vujičić & Ivana Blešić & Filip Đoković & Milan M. Radovanović & Nina B. Ćurčić & Al Fauzi Rahmat & Karlygash Muzdy, 2023. "The Degree of Environmental Risk and Attractiveness as a Criterion for Visiting a Tourist Destination," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
    2. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.

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