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The Effect of Emerging Green Market on Green Entrepreneurship and Sustainable Development in Knowledge-Based Companies

Author

Listed:
  • Maryam Lotfi

    (Cardiff Business School, Cardiff University, Cardiff CF10 1EU, UK)

  • Akram Yousefi

    (Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran 1477893855, Iran)

  • Soheil Jafari

    (Centre for Propulsion Engineering, School of Aerospace, Transport and Manufacturing (SATM), Cranfield University, Cranfield MK43 0AL, UK)

Abstract

Environmental concerns, as well as consumers’ awareness of buying green or environmentally-friendly products, has a positive impact on the emergence of the green market. The emerging green market brings many opportunities in different fields. Today, the issue of green entrepreneurship and sustainable development aim at producing environmentally-friendly products. This is indeed welcomed in the emerging green market. The publicly available research studies that investigate how green entrepreneurship, sustainable development, and emerging green markets are interconnected with each other are limited. More specifically, the impact of the green market on green entrepreneurship and sustainable development has not yet been studied completely. Therefore, a comprehensive research model has been developed in this paper based on the literature. The developed model is then tested using IBM SPSS Statistics for Windows, Version 19. IBM Corp.: Armonk, NY, USA and Smart-PLS Version 2 based on the data collected via a survey from a sample of knowledge-based companies in the Science & Technology Park of Tehran University. The results of the research indicate a positive and significant effect of the emergence of the green market on green entrepreneurship and sustainable development in knowledge-based companies. Moreover, the impact of the green entrepreneurship structure on sustainable development has been studied and the result presents that green entrepreneurship has a positive and significant effect on sustainable development.

Suggested Citation

  • Maryam Lotfi & Akram Yousefi & Soheil Jafari, 2018. "The Effect of Emerging Green Market on Green Entrepreneurship and Sustainable Development in Knowledge-Based Companies," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2308-:d:156117
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    References listed on IDEAS

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    1. York, Jeffrey G. & Venkataraman, S., 2010. "The entrepreneur-environment nexus: Uncertainty, innovation, and allocation," Journal of Business Venturing, Elsevier, vol. 25(5), pages 449-463, September.
    2. Johanna Gast & Katherine Gundolf & Beate Cesinger, 2017. "Doing business in a green way: A systematic review of the ecological sustainability entrepreneurship literature and future research directions," Post-Print hal-02008555, HAL.
    3. Hall, Jeremy K. & Daneke, Gregory A. & Lenox, Michael J., 2010. "Sustainable development and entrepreneurship: Past contributions and future directions," Journal of Business Venturing, Elsevier, vol. 25(5), pages 439-448, September.
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