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Attitudes of Undergraduate Students from University–Industry Partnership for Sustainable Development: A Case Study in Macau

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  • Jian Ming Luo

    (Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China)

  • Ka Yin Chau

    (Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China)

  • Chi Fung Lam

    (Department of Finance, The Chinese University of Hong Kong, Hong Kong, China)

  • Guo Qiong Huang

    (Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China)

  • Iok Teng Kou

    (Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China)

Abstract

Previous studies described in detail many university–industry programs. The purpose of this paper was to develop a multidimensional and multi-item attitude scale to measure undergraduate tourism students’ attitudes towards working in the tourism industry. This study was a quantitative and exploratory research. This paper describes a scale development process and presents the result of the scale using data collected from a university–industry collaboration program in Macau. This study identified five dimensions, i.e., Interpersonal Relationships, Industry–Person Congeniality, Organizational Climate, Working Condition, and Nature of Work, to measure the students’ attitudes. The proposed measurement scale will help evaluate and identify the sustainability of university–industry cooperation partnerships. Furthermore, the scale will help design marketing strategies to promote such programs. This study identified areas to be improved and provides suggestions to HR managers or educators.

Suggested Citation

  • Jian Ming Luo & Ka Yin Chau & Chi Fung Lam & Guo Qiong Huang & Iok Teng Kou, 2018. "Attitudes of Undergraduate Students from University–Industry Partnership for Sustainable Development: A Case Study in Macau," Sustainability, MDPI, vol. 10(5), pages 1-13, April.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1378-:d:143759
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    References listed on IDEAS

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    1. Artūras Kaklauskas & Audrius Banaitis & Fernando A. F. Ferreira & João J. M. Ferreira & Dilanthi Amaratunga & Natalija Lepkova & Ieva Ubartė & Nerija Banaitienė, 2018. "An Evaluation System for University–Industry Partnership Sustainability: Enhancing Options for Entrepreneurial Universities," Sustainability, MDPI, vol. 10(1), pages 1-17, January.
    2. Perkmann, Markus & King, Zella & Pavelin, Stephen, 2011. "Engaging excellence? Effects of faculty quality on university engagement with industry," Research Policy, Elsevier, vol. 40(4), pages 539-552, May.
    3. Janet Di Lorenzo-Aiss & Richard E. Mathisen, 1996. "Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(1), pages 71-84, June.
    4. Tatiana Salimova & Natalya Vatolkina & Vasily Makolov, 2014. "Strategic Partnership: Potential for Ensuring the University Sustainable Development," Quality Innovation Prosperity, Technical University of Košice, Department of integrated management, vol. 18(1).
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    Cited by:

    1. Hazem S. Kassem & Abdullah Awad Al-Zaidi & Awadh Baessa, 2021. "Effectiveness of Work-Integrated Learning Partnerships: Case Study of Cooperative Education in Agricultural Tertiary Education," Sustainability, MDPI, vol. 13(22), pages 1-24, November.

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