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Portrayal of Immigrants in Danish Media—A Qualitative Content Analysis

Author

Listed:
  • Paula-Manuela Cengiz

    (Unit for Health Promotion Research, University of Southern Denmark, 6705 Esbjerg Ø, Denmark)

  • Leena Eklund Karlsson

    (Unit for Health Promotion Research, University of Southern Denmark, 6705 Esbjerg Ø, Denmark)

Abstract

Media coverage can affect audiences’ perceptions of immigrants, and can play a role in determining the content of public policy agendas, the formation of prejudices, and the prevalence of negative stereotyping. This study investigated the way in which immigrants are represented in the Danish media, which terms are used, what issues related to immigrants and immigration are discussed and how they are described, and whose voices are heard. The data consisted of media articles published in the two most widely read Danish newspapers in 2019. Inductive qualitative content analysis was conducted. The portrayal of immigrants was generally negative. Overall, immigrants were portrayed as economic, cultural and security threats to the country. The most salient immigrant groups mentioned in the media were non-Westerners, Muslims, and people ‘on tolerated stay’. Integration, xenophobia and racial discrimination were the three immigrant-related issues most frequently presented by the media. The media gave voice mainly to politicians and immigrant women. The material showed that Danes have a strong affinity for ‘Danishness’, which the papers explained as a major barrier to the integration and acceptance of immigrants in Denmark.

Suggested Citation

  • Paula-Manuela Cengiz & Leena Eklund Karlsson, 2021. "Portrayal of Immigrants in Danish Media—A Qualitative Content Analysis," Societies, MDPI, vol. 11(2), pages 1-18, May.
    • Handle: RePEc:gam:jsoctx:v:11:y:2021:i:2:p:45-:d:553814
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    References listed on IDEAS

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    2. Sides, John & Citrin, Jack, 2007. "European Opinion About Immigration: The Role of Identities, Interests and Information," British Journal of Political Science, Cambridge University Press, vol. 37(3), pages 477-504, July.
    3. Sniderman, Paul M. & Hagendoorn, Louk & Prior, Markus, 2004. "Predisposing Factors and Situational Triggers: Exclusionary Reactions to Immigrant Minorities," American Political Science Review, Cambridge University Press, vol. 98(1), pages 35-49, February.
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