Customization of U.S. Holidays: Agency and Nonconformity
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- Close, Angeline G. & Zinkhan, George M., 2009. "Market-resistance and Valentine's Day events," Journal of Business Research, Elsevier, vol. 62(2), pages 200-207, February.
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Keywords
commercialization; resistance; holiday; nonconformity; ritual; tradition; sociology;All these keywords.
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