Does Tourism Gentrification in Urban Areas Affect Tourists’ Value Co-Creation Behavior?

Tourism gentrification refers to the urban transformation process whereby middle-class neighborhoods evolve into affluent enclaves through leisure and tourism development, significantly impacting urban regeneration and spatial planning. This empirical study adopted Hefei’s Lei Street as an exploratory case to construct a hypothetical model involving tourists’ perception of tourism gentrification, tourist satisfaction, and tourists’ value co-creation behavior. A model was designed to examine the impact of urban tourism gentrification on tourists’ value co-creation behaviors, with its validity subsequently verified through SPSS 20.0 and Amos 23.0 software. The findings revealed that tourists’ perception of tourism gentrification positively affected tourist satisfaction and tourists’ value co-creation behavior and tourist satisfaction positively affected tourist participation behavior. From a practical perspective, this study endeavored to provide urban planners and destination managers with actionable insights to enhance visitor experiences while addressing the challenges posed by gentrification. It further sought to facilitate advancements in urban tourism, urban renewal, and land-use planning, thereby contributing to the sustainable development of Hefei. Methodologically, it also advances the application of structural equation modeling in tourism geography studies and provides replicable protocols for similar urban transformation research.