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Hotel Rooftops as a Space for Consumption in Historic Centres: The Case Study of Palma (Spain)

Author

Listed:
  • Pere Mercadé-Melé

    (Department of Applied Economics, University of Málaga, Campus el Ejido s/n, 29071 Málaga, Spain)

  • Fernando Almeida-García

    (Department of Geography, Faculty of Tourism, Campus of Teatinos, University of Málaga, 29071 Málaga, Spain)

  • Aitor Martinez-Garcia

    (Department of Business Economics, University of Balearic Islands, Valldemossa Road km 7,5, 07122 Palma, Spain)

  • Miquel Angel Coll-Ramis

    (Department of Geography, University of Balearic Islands, Valldemossa Road km 7,5, 07122 Palma, Spain)

Abstract

This research analysed the transformation of hotel rooftops in the historic centre of Palma into new spaces for tourist consumption. Nowadays, tourists are looking for unique and special experiences, which has led tourist destinations to seek new attractions to offer. Rooftops are becoming privileged places and provide a differential experience, leading to an increase in the offer of tourist services on hotel rooftops. This study explored the change of use in hotel rooftops in historic city centres for the commercialization of tourism. In this sense, this research sheds light on the factors that influence the commodification of rooftops and the attributes that are most valued by users in Google Maps and TripAdvisor reviews of their experiences. Furthermore, the transformation of rooftops has not followed a single model of commodification, but different typologies were identified according to uses and access modalities. Finally, implications for the city’s tourism planning and management are presented.

Suggested Citation

  • Pere Mercadé-Melé & Fernando Almeida-García & Aitor Martinez-Garcia & Miquel Angel Coll-Ramis, 2023. "Hotel Rooftops as a Space for Consumption in Historic Centres: The Case Study of Palma (Spain)," Land, MDPI, vol. 12(3), pages 1-12, March.
    • Handle: RePEc:gam:jlands:v:12:y:2023:i:3:p:657-:d:1094110
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    References listed on IDEAS

    as
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    4. Giglio, Simona & Pantano, Eleonora & Bilotta, Eleonora & Melewar, T.C., 2020. "Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor," Journal of Business Research, Elsevier, vol. 119(C), pages 495-501.
    5. Janet Speake, 2017. "Urban development and visual culture: Commodifying the gaze in the regeneration of Tigné Point, Malta," Urban Studies, Urban Studies Journal Limited, vol. 54(13), pages 2919-2934, October.
    6. Richards, Greg, 2020. "Designing creative places: The role of creative tourism," Annals of Tourism Research, Elsevier, vol. 85(C).
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