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A Preliminary Evaluation of Virginia Fresh Match: Impacts and Demographic Considerations for Future Fruit and Vegetable Incentive Programs

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  • Sarah A. Misyak

    (Virginia Cooperative Extension, Department of Human Nutrition, Foods and Exercise, Virginia Tech, Blacksburg, VA 24061, USA)

  • Molly K. Parker

    (Department of Human Nutrition, Foods and Exercise, Virginia Tech, Blacksburg, VA 24061, USA)

  • Meredith Ledlie Johnson

    (Virginia Cooperative Extension, Department of Human Nutrition, Foods and Exercise, Virginia Tech, Blacksburg, VA 24061, USA)

  • Sam Hedges

    (Local Environmental Agriculture Project, Roanoke, VA 24015, USA)

  • Elizabeth Borst

    (Virginia Community Food Connections, Fredericksburg, VA 22404, USA)

  • Maureen McNamara Best

    (Local Environmental Agriculture Project, Roanoke, VA 24015, USA)

  • Valisa E. Hedrick

    (Department of Human Nutrition, Foods and Exercise, Virginia Tech, Blacksburg, VA 24061, USA)

Abstract

The purpose of this communication is to describe the preliminary evaluation of the Virginia Fresh Match (VFM) financial incentive program for fresh fruits and vegetables for Virginia Supplemental Nutrition Assistance Program shoppers and to determine if there were differences in incentive outcomes by race. In this cross-sectional study, a questionnaire was administered to shoppers using Virginia Fresh Match incentives at participating farmers markets and community-based food retail outlets. Repeated measures ANOVAs were used to detect differences in fruit and vegetable consumption between demographic groups over time. Chi-square tests were used to determine if there were associations between race and perceived impact of VFM incentives on making food last and the attribution of VFM incentives to changes in fruit and vegetable consumption frequency. Frequency of fruit and vegetable intake was significantly higher during VFM incentive use, with a difference of 1.17 ± 0.07 and 1.07 ± 0.07 on a Likert scale measure, respectively ( p ≤ 0.001). There were racial differences in assertions that VFM incentives helped food to last. VFM incentives were effective at increasing fruit and vegetable consumption, but racial differences should be considered in the administration of VFM to avoid reinforcing systems or approaches that may contribute to disparities in food access and food security.

Suggested Citation

  • Sarah A. Misyak & Molly K. Parker & Meredith Ledlie Johnson & Sam Hedges & Elizabeth Borst & Maureen McNamara Best & Valisa E. Hedrick, 2022. "A Preliminary Evaluation of Virginia Fresh Match: Impacts and Demographic Considerations for Future Fruit and Vegetable Incentive Programs," IJERPH, MDPI, vol. 19(7), pages 1-9, April.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:7:p:4367-:d:787280
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    References listed on IDEAS

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    2. Kathryn M. Janda & Nalini Ranjit & Deborah Salvo & Aida Nielsen & Nika Akhavan & Martha Diaz & Pablo Lemoine & Joy Casnovsky & Alexandra van den Berg, 2021. "A Multi-Pronged Evaluation of a Healthy Food Access Initiative in Central Texas: Study Design, Methods, and Baseline Findings of the FRESH-Austin Evaluation Study," IJERPH, MDPI, vol. 18(20), pages 1-18, October.
    3. Mary Jane Lyonnais & Ann P. Rafferty & Stephanie Jilcott Pitts & Rebecca J. Blanchard & Archana P. Kaur, 2020. "Examining Shopping Patterns, Use of Food-Related Resources, and Proposed Solutions to Improve Healthy Food Access Among Food Insecure and Food Secure Eastern North Carolina Residents," IJERPH, MDPI, vol. 17(10), pages 1-12, May.
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