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Health Communication through Chinese Media on E-Cigarette: A Topic Modeling Approach

Author

Listed:
  • Qian Liu

    (School of Journalism and Communication, National Media Experimental Teaching Demonstration Center (Jinan University), Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Yu Liang

    (School of Journalism and Communication, National Media Experimental Teaching Demonstration Center (Jinan University), Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Siyi Wang

    (Department of Public Health and Preventive Medicine, School of Medicine, Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Zhongguo Huang

    (Department of Public Health and Preventive Medicine, School of Medicine, Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Qing Wang

    (School of Journalism and Communication, National Media Experimental Teaching Demonstration Center (Jinan University), Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Miaoyutian Jia

    (School of Journalism and Communication, National Media Experimental Teaching Demonstration Center (Jinan University), Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Zihang Li

    (School of Journalism and Communication, National Media Experimental Teaching Demonstration Center (Jinan University), Jinan University, No. 601, West Huangpu Avenue, Guangzhou 510632, China)

  • Wai-Kit Ming

    (Department of Infectious Diseases and Public Health, Jockey Club College of Veterinary Medicine and Life Sciences, City University of Hong Kong, To Yuen Building, 31 To Yuen Street, Hong Kong, China)

Abstract

Background: Electronic cigarettes (e-cigarettes) have been a newsworthy topic in China. E-cigarettes are receiving greater consumer attention due to the rise of the Chinese e-cigarettes industry. In the past decade, e-cigarettes have been widely debated across the media, particularly their identity and their health effects. Objective: this study aims to (1) find the key topics in e-cigarette news and (2) provide suggestions for future media strategies to improve health communication. Method: We collected Chinese e-cigarettes news from 1 November 2015 to 31 October 2020, in the Huike (WiseSearch) database, using “e-cigarettes” (Chinese: “电子烟”) as the keyword. We used the Jieba package in python to perform the data cleaning process and the Dirichlet allocation (LDA) topic modeling method to generate major themes of the health communication through news content. Main finding: through an analysis of 1584 news articles on e-cigarettes, this paper finds 26 topics covered with 4 themes as regulations and control ( n = 475, 30%), minor protection ( n = 436, 27.5%), industry activities ( n = 404, 25.5%), and health effects ( n = 269, 17%). The peak and decline of the number of news articles are affected by time and related regulations. Conclusion: the main themes of Chinese news content on e-cigarettes are regulations and control, and minor protection. Newspapers should shoulder the responsibilities and play an important role in health communication with balanced coverage.

Suggested Citation

  • Qian Liu & Yu Liang & Siyi Wang & Zhongguo Huang & Qing Wang & Miaoyutian Jia & Zihang Li & Wai-Kit Ming, 2022. "Health Communication through Chinese Media on E-Cigarette: A Topic Modeling Approach," IJERPH, MDPI, vol. 19(13), pages 1-18, June.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:13:p:7591-:d:844158
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    References listed on IDEAS

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    1. Karolien Adriaens & Dinska Van Gucht & Paul Declerck & Frank Baeyens, 2014. "Effectiveness of the Electronic Cigarette: An Eight-Week Flemish Study with Six-Month Follow-up on Smoking Reduction, Craving and Experienced Benefits and Complaints," IJERPH, MDPI, vol. 11(11), pages 1-29, October.
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    Cited by:

    1. Ruheng Yin & Rui Tian & Jing Wu & Feng Gan, 2022. "Exploring the Factors Associated with Mental Health Attitude in China: A Structural Topic Modeling Approach," IJERPH, MDPI, vol. 19(19), pages 1-15, October.

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