IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i9p3246-d354582.html
   My bibliography  Save this article

Media Exposure, Disaster Experience, and Risk Perception of Rural Households in Earthquake-Stricken Areas: Evidence from Rural China

Author

Listed:
  • Dingde Xu

    (Sichuan Center for Rural Development Research, College of Management of Sichuan Agricultural University, Chengdu 611130, China
    These authors contributed equally to this work and should be considered co-first authors.)

  • Linmei Zhuang

    (College of Management of Sichuan Agricultural University, Chengdu 611130, China
    These authors contributed equally to this work and should be considered co-first authors.)

  • Xin Deng

    (College of Economics of Sichuan Agricultural University, Chengdu 611130, China)

  • Cheng Qing

    (College of Management of Sichuan Agricultural University, Chengdu 611130, China)

  • Zhuolin Yong

    (College of Management of Sichuan Agricultural University, Chengdu 611130, China)

Abstract

For effective communication and management of disaster risks, it is important to explore how media exposure and disaster experience related to earthquake events affect residents’ prospect ranks of disaster risk perceptions. Using survey data from 327 households located in the Wenchuan and Lushan earthquake regions in China, the ordinary least square method was used to explore the associations among media exposure, severity of disaster experience, and residents’ perception of prospect ranks of the possibility and severity of disasters. The results showed the following. (1) Rural households relied predominately on television broadcasts from traditional media, and on mobile phones and internet content from new media to obtain disaster information. From the residents surveyed, 90% believed that a disaster experience was serious, 82% considered that another major earthquake would seriously affect their lives and property, while approximately 40% of the residents did not believe there would be another major earthquake in the next 10 years. (2) Media exposure was negatively correlated with the perceived prospect ranks of the probability and severity of disasters, with traditional media exposure significantly negatively correlated with the perceived prospect ranks of the severity of disasters and new media exposure significantly negatively correlated with the perceived prospect ranks of the probability of disasters. Severity experience was significantly and positively correlated with the perceived prospect ranks of the probability and severity of disasters. (3) New media exposure moderated the relationship between residents’ disaster experience and their perception of prospect ranks of the severity of disasters. This study can help deepen our understanding of disaster risk communication and better guide the practice of disaster risk management.

Suggested Citation

  • Dingde Xu & Linmei Zhuang & Xin Deng & Cheng Qing & Zhuolin Yong, 2020. "Media Exposure, Disaster Experience, and Risk Perception of Rural Households in Earthquake-Stricken Areas: Evidence from Rural China," IJERPH, MDPI, vol. 17(9), pages 1-20, May.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:9:p:3246-:d:354582
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/9/3246/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/9/3246/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alex Lo & Lewis Cheung, 2015. "Seismic risk perception in the aftermath of Wenchuan earthquakes in southwestern China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 78(3), pages 1979-1996, September.
    2. Li Peng & Jing Tan & Lei Lin & Dingde Xu, 2019. "Understanding sustainable disaster mitigation of stakeholder engagement: Risk perception, trust in public institutions, and disaster insurance," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(5), pages 885-897, September.
    3. Dingde Xu & Zhixing Ma & Xin Deng & Yi Liu & Kai Huang & Wenfeng Zhou & Zhuolin Yong, 2020. "Relationships between Land Management Scale and Livelihood Strategy Selection of Rural Households in China from the Perspective of Family Life Cycle," Land, MDPI, vol. 9(1), pages 1-15, January.
    4. Li, Lifang & Zhang, Qingpeng & Tian, Jun & Wang, Haolin, 2018. "Characterizing information propagation patterns in emergencies: A case study with Yiliang Earthquake," International Journal of Information Management, Elsevier, vol. 38(1), pages 34-41.
    5. Iuliana Armaş, 2006. "Earthquake Risk Perception in Bucharest, Romania," Risk Analysis, John Wiley & Sons, vol. 26(5), pages 1223-1234, October.
    6. Xu, Dingde & Deng, Xin & Huang, Kai & Liu, Yi & Yong, Zhuolin & Liu, Shaoquan, 2019. "Relationships between labor migration and cropland abandonment in rural China from the perspective of village types," Land Use Policy, Elsevier, vol. 88(C).
    7. Baruch Fischhoff, 1995. "Risk Perception and Communication Unplugged: Twenty Years of Process," Risk Analysis, John Wiley & Sons, vol. 15(2), pages 137-145, April.
    8. Yingying Sun & Ziqiang Han, 2018. "Climate Change Risk Perception in Taiwan: Correlation with Individual and Societal Factors," IJERPH, MDPI, vol. 15(1), pages 1-12, January.
    9. Roger E. Kasperson & Ortwin Renn & Paul Slovic & Halina S. Brown & Jacque Emel & Robert Goble & Jeanne X. Kasperson & Samuel Ratick, 1988. "The Social Amplification of Risk: A Conceptual Framework," Risk Analysis, John Wiley & Sons, vol. 8(2), pages 177-187, June.
    10. Ming‐Chou Ho & Daigee Shaw & Shuyeu Lin & Yao‐Chu Chiu, 2008. "How Do Disaster Characteristics Influence Risk Perception?," Risk Analysis, John Wiley & Sons, vol. 28(3), pages 635-643, June.
    11. Jeffrey K. Lazo & Ann Bostrom & Rebecca E. Morss & Julie L. Demuth & Heather Lazrus, 2015. "Factors Affecting Hurricane Evacuation Intentions," Risk Analysis, John Wiley & Sons, vol. 35(10), pages 1837-1857, October.
    12. Dingde Xu & Xin Deng & Shili Guo & Shaoquan Liu, 2019. "Sensitivity of Livelihood Strategy to Livelihood Capital: An Empirical Investigation Using Nationally Representative Survey Data from Rural China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 144(1), pages 113-131, July.
    13. Michael Siegrist & George Cvetkovich, 2001. "Better Negative than Positive? Evidence of a Bias for Negative Information about Possible Health Dangers," Risk Analysis, John Wiley & Sons, vol. 21(1), pages 199-206, February.
    14. Michael Siegrist & Heinz Gutscher, 2006. "Flooding Risks: A Comparison of Lay People's Perceptions and Expert's Assessments in Switzerland," Risk Analysis, John Wiley & Sons, vol. 26(4), pages 971-979, August.
    15. Kai Huang & Xin Deng & Yi Liu & Zhuolin Yong & Dingde Xu, 2020. "Does off-Farm Migration of Female Laborers Inhibit Land Transfer? Evidence from Sichuan Province, China," Land, MDPI, vol. 9(1), pages 1-14, January.
    16. Dingde Xu & Yi Liu & Xin Deng & Chen Qing & Linmei Zhuang & Zhuolin Yong & Kai Huang, 2019. "Earthquake Disaster Risk Perception Process Model for Rural Households: A Pilot Study from Southwestern China," IJERPH, MDPI, vol. 16(22), pages 1-18, November.
    17. Hoffmann, Roman & Muttarak, Raya, 2017. "Learn from the Past, Prepare for the Future: Impacts of Education and Experience on Disaster Preparedness in the Philippines and Thailand," World Development, Elsevier, vol. 96(C), pages 32-51.
    18. Dingde Xu & Zhuolin Yong & Xin Deng & Yi Liu & Kai Huang & Wenfeng Zhou & Zhixing Ma, 2019. "Financial Preparation, Disaster Experience, and Disaster Risk Perception of Rural Households in Earthquake-Stricken Areas: Evidence From the Wenchuan and Lushan Earthquakes in China’s Sichuan Province," IJERPH, MDPI, vol. 16(18), pages 1-17, September.
    19. Paul Slovic & Baruch Fischhoff & Sarah Lichtenstein, 1982. "Why Study Risk Perception?," Risk Analysis, John Wiley & Sons, vol. 2(2), pages 83-93, June.
    20. David Godschalk & Adam Rose & Elliott Mittler & Keith Porter & Carol Taylor West, 2009. "Estimating the value of foresight: aggregate analysis of natural hazard mitigation benefits and costs," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(6), pages 739-756.
    21. Botzen, W.J.W. & Aerts, J.C.J.H. & van den Bergh, J.C.J.M., 2009. "Willingness of homeowners to mitigate climate risk through insurance," Ecological Economics, Elsevier, vol. 68(8-9), pages 2265-2277, June.
    22. Chiradip Chatterjee & Pallab Mozumder, 2014. "Understanding Household Preferences for Hurricane Risk Mitigation Information: Evidence from Survey Responses," Risk Analysis, John Wiley & Sons, vol. 34(6), pages 984-996, June.
    23. Xin Deng & Miao Zeng & Dingde Xu & Feng Wei & Yanbin Qi, 2019. "Household Health and Cropland Abandonment in Rural China: Theoretical Mechanism and Empirical Evidence," IJERPH, MDPI, vol. 16(19), pages 1-13, September.
    24. Dingde Xu & Chen Qing & Xin Deng & Zhuolin Yong & Wenfeng Zhou & Zhixing Ma, 2020. "Disaster Risk Perception, Sense of Pace, Evacuation Willingness, and Relocation Willingness of Rural Households in Earthquake-Stricken Areas: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 17(2), pages 1-19, January.
    25. Dingde Xu & Zhuolin Yong & Xin Deng & Linmei Zhuang & Chen Qing, 2020. "Rural-Urban Migration and its Effect on Land Transfer in Rural China," Land, MDPI, vol. 9(3), pages 1-15, March.
    26. Dingde Xu & Enlai Liu & Xuxi Wang & Hong Tang & Shaoquan Liu, 2018. "Rural Households’ Livelihood Capital, Risk Perception, and Willingness to Purchase Earthquake Disaster Insurance: Evidence from Southwestern China," IJERPH, MDPI, vol. 15(7), pages 1-19, June.
    27. Toddi Steelman & Sarah McCaffrey & Anne-Lise Velez & Jason Briefel, 2015. "What information do people use, trust, and find useful during a disaster? Evidence from five large wildfires," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 76(1), pages 615-634, March.
    28. Kavota, Jérémie Katembo & Kamdjoug, Jean Robert Kala & Wamba, Samuel Fosso, 2020. "Social media and disaster management: Case of the north and south Kivu regions in the Democratic Republic of the Congo," International Journal of Information Management, Elsevier, vol. 52(C).
    29. P. Bubeck & W. J. W. Botzen & J. C. J. H. Aerts, 2012. "A Review of Risk Perceptions and Other Factors that Influence Flood Mitigation Behavior," Risk Analysis, John Wiley & Sons, vol. 32(9), pages 1481-1495, September.
    30. Deng, Xin & Xu, Dingde & Zeng, Miao & Qi, Yanbin, 2019. "Does Internet use help reduce rural cropland abandonment? Evidence from China," Land Use Policy, Elsevier, vol. 89(C).
    31. Li Peng & Lei Lin & Shaoquan Liu & DingDe Xu, 2017. "Interaction between risk perception and sense of place in disaster-prone mountain areas: a case study in China’s Three Gorges Reservoir Area," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 85(2), pages 777-792, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emily Heaney & Laura Hunter & Angus Clulow & Devin Bowles & Sotiris Vardoulakis, 2021. "Efficacy of Communication Techniques and Health Outcomes of Bushfire Smoke Exposure: A Scoping Review," IJERPH, MDPI, vol. 18(20), pages 1-14, October.
    2. Fengwan Zhang & Xueling Bao & Xin Deng & Wei Wang & Jiahao Song & Dingde Xu, 2022. "Does Trust Help to Improve Residents’ Perceptions of the Efficacy of Disaster Preparedness? Evidence from Wenchuan and Lushan Earthquakes in Sichuan Province, China," IJERPH, MDPI, vol. 19(8), pages 1-15, April.
    3. Kaijing Xue & Shili Guo & Yi Liu & Shaoquan Liu & Dingde Xu, 2021. "Social Networks, Trust, and Disaster-Risk Perceptions of Rural Residents in a Multi-Disaster Environment: Evidence from Sichuan, China," IJERPH, MDPI, vol. 18(4), pages 1-25, February.
    4. Chen Qing & Shili Guo & Xin Deng & Wei Wang & Jiahao Song & Dingde Xu, 2022. "Stay in Risk Area: Place Attachment, Efficacy Beliefs and Risk Coping," IJERPH, MDPI, vol. 19(4), pages 1-19, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhuolin Yong & Linmei Zhuang & Yi Liu & Xin Deng & Dingde Xu, 2020. "Differences in the Disaster-Preparedness Behaviors of the General Public and Professionals: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 17(14), pages 1-12, July.
    2. Dingde Xu & Chen Qing & Xin Deng & Zhuolin Yong & Wenfeng Zhou & Zhixing Ma, 2020. "Disaster Risk Perception, Sense of Pace, Evacuation Willingness, and Relocation Willingness of Rural Households in Earthquake-Stricken Areas: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 17(2), pages 1-19, January.
    3. Dingde Xu & Zhuolin Yong & Xin Deng & Yi Liu & Kai Huang & Wenfeng Zhou & Zhixing Ma, 2019. "Financial Preparation, Disaster Experience, and Disaster Risk Perception of Rural Households in Earthquake-Stricken Areas: Evidence From the Wenchuan and Lushan Earthquakes in China’s Sichuan Province," IJERPH, MDPI, vol. 16(18), pages 1-17, September.
    4. Xue Yang & Shili Guo & Xin Deng & Dingde Xu, 2021. "Livelihood Adaptation of Rural Households under Livelihood Stress: Evidence from Sichuan Province, China," Agriculture, MDPI, vol. 11(6), pages 1-19, May.
    5. Dingde Xu & Yi Liu & Xin Deng & Chen Qing & Linmei Zhuang & Zhuolin Yong & Kai Huang, 2019. "Earthquake Disaster Risk Perception Process Model for Rural Households: A Pilot Study from Southwestern China," IJERPH, MDPI, vol. 16(22), pages 1-18, November.
    6. Kaijing Xue & Shili Guo & Yi Liu & Shaoquan Liu & Dingde Xu, 2021. "Social Networks, Trust, and Disaster-Risk Perceptions of Rural Residents in a Multi-Disaster Environment: Evidence from Sichuan, China," IJERPH, MDPI, vol. 18(4), pages 1-25, February.
    7. Dingde Xu & Wenfeng Zhou & Xin Deng & Zhixing Ma & Zhuolin Yong & Cheng Qin, 2020. "Information credibility, disaster risk perception and evacuation willingness of rural households in China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(3), pages 2865-2882, September.
    8. Fengwan Zhang & Xueling Bao & Xin Deng & Wei Wang & Jiahao Song & Dingde Xu, 2022. "Does Trust Help to Improve Residents’ Perceptions of the Efficacy of Disaster Preparedness? Evidence from Wenchuan and Lushan Earthquakes in Sichuan Province, China," IJERPH, MDPI, vol. 19(8), pages 1-15, April.
    9. Zhixing Ma & Shili Guo & Xin Deng & Dingde Xu, 2021. "Community resilience and resident's disaster preparedness: evidence from China's earthquake-stricken areas," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 108(1), pages 567-591, August.
    10. Xin Deng & Zhongcheng Yan & Dingde Xu & Yanbin Qi, 2020. "Land Registration, Adjustment Experience, and Agricultural Machinery Adoption: Empirical Analysis from Rural China," Land, MDPI, vol. 9(3), pages 1-14, March.
    11. Dingde Xu & Zhuolin Yong & Xin Deng & Linmei Zhuang & Chen Qing, 2020. "Rural-Urban Migration and its Effect on Land Transfer in Rural China," Land, MDPI, vol. 9(3), pages 1-15, March.
    12. Huanxin Yang & Kai Huang & Xin Deng & Dingde Xu, 2021. "Livelihood Capital and Land Transfer of Different Types of Farmers: Evidence from Panel Data in Sichuan Province, China," Land, MDPI, vol. 10(5), pages 1-21, May.
    13. Daniela Knuth & Doris Kehl & Lynn Hulse & Silke Schmidt, 2014. "Risk Perception, Experience, and Objective Risk: A Cross‐National Study with European Emergency Survivors," Risk Analysis, John Wiley & Sons, vol. 34(7), pages 1286-1298, July.
    14. Wenfeng Zhou & Shili Guo & Xin Deng & Dingde Xu, 2021. "Livelihood resilience and strategies of rural residents of earthquake-threatened areas in Sichuan Province, China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 106(1), pages 255-275, March.
    15. P. Marijn Poortvliet & Anne Marike Lokhorst, 2016. "The Key Role of Experiential Uncertainty when Dealing with Risks: Its Relationships with Demand for Regulation and Institutional Trust," Risk Analysis, John Wiley & Sons, vol. 36(8), pages 1615-1629, August.
    16. Jing-Shia Tang & Jui-Ying Feng, 2018. "Residents’ Disaster Preparedness after the Meinong Taiwan Earthquake: A Test of Protection Motivation Theory," IJERPH, MDPI, vol. 15(7), pages 1-12, July.
    17. Ming Zhong & Lu Xiao & Qian Zhang & Tao Jiang, 2021. "Risk Perception, Risk Communication, and Mitigation Actions of Flash Floods: Results from a Survey in Three Types of Communities," Sustainability, MDPI, vol. 13(22), pages 1-23, November.
    18. Rianne van Duinen & Tatiana Filatova & Peter Geurts & Anne van der Veen, 2015. "Empirical Analysis of Farmers' Drought Risk Perception: Objective Factors, Personal Circumstances, and Social Influence," Risk Analysis, John Wiley & Sons, vol. 35(4), pages 741-755, April.
    19. Shasha Li & Xinyu Peng & Ruiqiu Pang & Li Li & Zixuan Song & Hongying Ye, 2021. "Information Preference and Information Supply Efficiency Evaluation before, during, and after an Earthquake: Evidence from Songyuan, China," IJERPH, MDPI, vol. 18(24), pages 1-28, December.
    20. Cristóbal De La Maza & Alex Davis & Cleotilde Gonzalez & Inês Azevedo, 2019. "Understanding Cumulative Risk Perception from Judgments and Choices: An Application to Flood Risks," Risk Analysis, John Wiley & Sons, vol. 39(2), pages 488-504, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:9:p:3246-:d:354582. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.