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Scale-Up and Scale-Out of a Gender-Sensitized Weight Management and Healthy Living Program Delivered to Overweight Men via Professional Sports Clubs: The Wider Implementation of Football Fans in Training (FFIT)

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  • Kate Hunt

    (Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, UK
    Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK
    Department of Psychology, Curtin University, Bentley, WA 6102, Australia)

  • Sally Wyke

    (Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK)

  • Christopher Bunn

    (Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK)

  • Craig Donnachie

    (Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK)

  • Nicky Reid

    (Scottish Professional League Trust (SPFL-T), Glasgow G42 9DE, UK)

  • Cindy M. Gray

    (Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK)

Abstract

Increasing prevalence of obesity poses challenges for public health. Men have been under-served by weight management programs, highlighting a need for gender-sensitized programs that can be embedded into routine practice or adapted for new settings/populations, to accelerate the process of implementing programs that are successful and cost-effective under research conditions. To address gaps in examples of how to bridge the research to practice gap, we describe the scale-up and scale-out of Football Fans in Training (FFIT), a weight management and healthy living program in relation to two implementation frameworks. The paper presents: the development, evaluation and scale-up of FFIT, mapped onto the PRACTIS guide; outcomes in scale-up deliveries; and the scale-out of FFIT through programs delivered in other contexts (other countries, professional sports, target groups, public health focus). FFIT has been scaled-up through a single-license franchise model in over 40 UK professional football clubs to 2019 (and 30 more from 2020) and scaled-out into football and other sporting contexts in Australia, Canada, New Zealand, England and other European countries. The successful scale-up and scale-out of FFIT demonstrates that, with attention to cultural constructions of masculinity, public health interventions can appeal to men and support them in sustainable lifestyle change.

Suggested Citation

  • Kate Hunt & Sally Wyke & Christopher Bunn & Craig Donnachie & Nicky Reid & Cindy M. Gray, 2020. "Scale-Up and Scale-Out of a Gender-Sensitized Weight Management and Healthy Living Program Delivered to Overweight Men via Professional Sports Clubs: The Wider Implementation of Football Fans in Train," IJERPH, MDPI, vol. 17(2), pages 1-32, January.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:2:p:584-:d:309428
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    References listed on IDEAS

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    1. Courtenay, Will H., 2000. "Constructions of masculinity and their influence on men's well-being: a theory of gender and health," Social Science & Medicine, Elsevier, vol. 50(10), pages 1385-1401, May.
    2. Emslie, Carol & Ridge, Damien & Ziebland, Sue & Hunt, Kate, 2006. "Men's accounts of depression: Reconstructing or resisting hegemonic masculinity?," Social Science & Medicine, Elsevier, vol. 62(9), pages 2246-2257, May.
    3. Sally Wyke & Christopher Bunn & Eivind Andersen & Marlene N Silva & Femke van Nassau & Paula McSkimming & Spyros Kolovos & Jason M R Gill & Cindy M Gray & Kate Hunt & Annie S Anderson & Judith Bosmans, 2019. "The effect of a programme to improve men’s sedentary time and physical activity: The European Fans in Training (EuroFIT) randomised controlled trial," PLOS Medicine, Public Library of Science, vol. 16(2), pages 1-25, February.
    4. Richard I. Purves & Nathan Critchlow & Martine Stead & Jean Adams & Katherine Brown, 2017. "Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis," IJERPH, MDPI, vol. 14(7), pages 1-14, June.
    5. Emslie, Carol & Hunt, Kate, 2008. "The weaker sex? Exploring lay understandings of gender differences in life expectancy: A qualitative study," Social Science & Medicine, Elsevier, vol. 67(5), pages 808-816, September.
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