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Improving Knowledge that Alcohol Can Cause Cancer is Associated with Consumer Support for Alcohol Policies: Findings from a Real-World Alcohol Labelling Study

Author

Listed:
  • Ashini Weerasinghe

    (Public Health Ontario, Toronto, ON M5G 1V2, Canada)

  • Nour Schoueri-Mychasiw

    (Public Health Ontario, Toronto, ON M5G 1V2, Canada)

  • Kate Vallance

    (Canadian Institute for Substance Use Research, University of Victoria, Victoria, BC V8P 2Y2, Canada)

  • Tim Stockwell

    (Canadian Institute for Substance Use Research, University of Victoria, Victoria, BC V8P 2Y2, Canada)

  • David Hammond

    (School of Public Health and Health Systems, University of Waterloo, Waterloo, ON N2L 3G1, Canada)

  • Jonathan McGavock

    (Children’s Hospital Research Institute of Manitoba, University of Manitoba, Winnipeg, MB R3E 3P4, Canada)

  • Thomas K. Greenfield

    (Alcohol Research Group, Public Health Institute, Emeryville, CA 94608, USA)

  • Catherine Paradis

    (Canadian Centre for Substance Use and Addiction, Ottawa, ON K1P 5E7, Canada)

  • Erin Hobin

    (Public Health Ontario, Toronto, ON M5G 1V2, Canada)

Abstract

Knowledge that alcohol can cause cancer is low in Canada. Alcohol labels are one strategy for communicating alcohol-related harms, including cancer. Extending existing research observing an association between knowledge of the alcohol–cancer link and support for alcohol policies, this study examined whether increases in individual-level knowledge that alcohol is a carcinogen following an alcohol labelling intervention are associated with support for alcohol polices. Cancer warning labels were applied to alcohol containers at the intervention site, and the comparison site did not apply cancer labels. Pre-post surveys were conducted among liquor store patrons at both sites before and two-and six-months after the intervention was stopped due to alcohol industry interference. Limiting the data to participants that completed surveys both before and two-months after the cancer label stopped, logistic regression was used to examine the association between increases in knowledge and support for policies. Support for pricing and availability policies was low overall; however, increases in individual-level knowledge of the alcohol-cancer link was associated with higher levels of support for pricing policies, specifically, setting a minimum unit price per standard drink of alcohol (OR = 1.86, 95% CI: 1.11–3.12). Improving knowledge that alcohol can cause cancer using labels may increase support for alcohol policies. International Registered Report Identifier (IRRID): RR2-10.2196/16320

Suggested Citation

  • Ashini Weerasinghe & Nour Schoueri-Mychasiw & Kate Vallance & Tim Stockwell & David Hammond & Jonathan McGavock & Thomas K. Greenfield & Catherine Paradis & Erin Hobin, 2020. "Improving Knowledge that Alcohol Can Cause Cancer is Associated with Consumer Support for Alcohol Policies: Findings from a Real-World Alcohol Labelling Study," IJERPH, MDPI, vol. 17(2), pages 1-16, January.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:2:p:398-:d:306180
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    References listed on IDEAS

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    3. Li, Jessica & Lovatt, Melanie & Eadie, Douglas & Dobbie, Fiona & Meier, Petra & Holmes, John & Hastings, Gerard & MacKintosh, Anne Marie, 2017. "Public attitudes towards alcohol control policies in Scotland and England: Results from a mixed-methods study," Social Science & Medicine, Elsevier, vol. 177(C), pages 177-189.
    4. Pechey, Rachel & Burge, Peter & Mentzakis, Emmanouil & Suhrcke, Marc & Marteau, Theresa M., 2014. "Public acceptability of population-level interventions to reduce alcohol consumption: A discrete choice experiment," Social Science & Medicine, Elsevier, vol. 113(C), pages 104-109.
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    Cited by:

    1. Maria Neufeld & Carina Ferreira-Borges & Jürgen Rehm, 2020. "Implementing Health Warnings on Alcoholic Beverages: On the Leading Role of Countries of the Commonwealth of Independent States," IJERPH, MDPI, vol. 17(21), pages 1-20, November.
    2. Alexandra Budenz & Richard P. Moser & Raimee Eck & Tanya Agurs-Collins & Timothy S. McNeel & William M. P. Klein & David Berrigan, 2022. "Awareness of Alcohol and Cancer Risk and the California Proposition 65 Warning Sign Updates: A Natural Experiment," IJERPH, MDPI, vol. 19(19), pages 1-12, September.
    3. Gloria Thomasia Dossou & Morgane Guillou-Landreat & Loic Lemain & Sophie Lacoste-Badie & Nathan Critchlow & Karine Gallopel-Morvan, 2023. "How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France," IJERPH, MDPI, vol. 20(15), pages 1-19, August.
    4. Charles D. H. Parry & Niamh Fitzgerald, 2020. "Special Issue: Alcohol Policy and Public Health—Contributing to the Global Debate on Accelerating Action on Alcohol," IJERPH, MDPI, vol. 17(11), pages 1-7, May.
    5. Norman Giesbrecht & Emilene Reisdorfer & Isabelle Rios, 2022. "Alcohol Health Warning Labels: A Rapid Review with Action Recommendations," IJERPH, MDPI, vol. 19(18), pages 1-28, September.

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