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Public acceptability of population-level interventions to reduce alcohol consumption: A discrete choice experiment

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  • Pechey, Rachel
  • Burge, Peter
  • Mentzakis, Emmanouil
  • Suhrcke, Marc
  • Marteau, Theresa M.

Abstract

Public acceptability influences policy action, but the most acceptable policies are not always the most effective. This discrete choice experiment provides a novel investigation of the acceptability of different interventions to reduce alcohol consumption and the effect of information on expected effectiveness, using a UK general population sample of 1202 adults. Policy options included high, medium and low intensity versions of: Minimum Unit Pricing (MUP) for alcohol; reducing numbers of alcohol retail outlets; and regulating alcohol advertising. Outcomes of interventions were predicted for: alcohol-related crimes; alcohol-related hospital admissions; and heavy drinkers. First, the models obtained were used to predict preferences if expected outcomes of interventions were not taken into account. In such models around half of participants or more were predicted to prefer the status quo over implementing outlet reductions or higher intensity MUP. Second, preferences were predicted when information on expected outcomes was considered, with most participants now choosing any given intervention over the status quo. Acceptability of MUP interventions increased by the greatest extent: from 43% to 63% preferring MUP of £1 to the status quo. Respondents' own drinking behaviour also influenced preferences, with around 90% of non-drinkers being predicted to choose all interventions over the status quo, and with more moderate than heavy drinkers favouring a given policy over the status quo. Importantly, the study findings suggest public acceptability of alcohol interventions is dependent on both the nature of the policy and its expected effectiveness. Policy-makers struggling to mobilise support for hitherto unpopular but promising policies should consider giving greater prominence to their expected outcomes.

Suggested Citation

  • Pechey, Rachel & Burge, Peter & Mentzakis, Emmanouil & Suhrcke, Marc & Marteau, Theresa M., 2014. "Public acceptability of population-level interventions to reduce alcohol consumption: A discrete choice experiment," Social Science & Medicine, Elsevier, vol. 113(C), pages 104-109.
    • Handle: RePEc:eee:socmed:v:113:y:2014:i:c:p:104-109
    DOI: 10.1016/j.socscimed.2014.05.010
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    References listed on IDEAS

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    1. Satya Mohapatra & Jayadeep Patra & Svetlana Popova & Amy Duhig & Jürgen Rehm, 2010. "Social cost of heavy drinking and alcohol dependence in high-income countries," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 55(3), pages 149-157, June.
    2. Promberger, Marianne & Dolan, Paul & Marteau, Theresa M., 2012. "“Pay them if it works”: Discrete choice experiments on the acceptability of financial incentives to change health related behaviour," Social Science & Medicine, Elsevier, vol. 75(12), pages 2509-2514.
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    Cited by:

    1. Li, Jessica & Lovatt, Melanie & Eadie, Douglas & Dobbie, Fiona & Meier, Petra & Holmes, John & Hastings, Gerard & MacKintosh, Anne Marie, 2017. "Public attitudes towards alcohol control policies in Scotland and England: Results from a mixed-methods study," Social Science & Medicine, Elsevier, vol. 177(C), pages 177-189.
    2. Ismaël Rafaï & Arthur Ribaillier & Dorian Jullien, 2021. "The impact on nudge acceptability judgments of framing and consultation of the targeted population," Working Papers hal-03228638, HAL.
    3. Lan Nguyen & Hans De Steur, 2021. "Public Acceptability of Policy Interventions to Reduce Sugary Drink Consumption in Urban Vietnam," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    4. Ashini Weerasinghe & Nour Schoueri-Mychasiw & Kate Vallance & Tim Stockwell & David Hammond & Jonathan McGavock & Thomas K. Greenfield & Catherine Paradis & Erin Hobin, 2020. "Improving Knowledge that Alcohol Can Cause Cancer is Associated with Consumer Support for Alcohol Policies: Findings from a Real-World Alcohol Labelling Study," IJERPH, MDPI, vol. 17(2), pages 1-16, January.
    5. Arthur Ribaillier & Ismaël Rafaï & Dorian Jullien, 2021. "The Impact on Acceptability Judgments about Nudges of Framing and Consultation with the Targeted Population," GREDEG Working Papers 2021-12, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    6. Reynolds, J.P. & Archer, S. & Pilling, M. & Kenny, M. & Hollands, G.J. & Marteau, T.M., 2019. "Public acceptability of nudging and taxing to reduce consumption of alcohol, tobacco, and food: A population-based survey experiment," Social Science & Medicine, Elsevier, vol. 236(C), pages 1-1.
    7. Reynolds, J.P. & Pilling, M. & Marteau, T.M., 2018. "Communicating quantitative evidence of policy effectiveness and support for the policy: Three experimental studies," Social Science & Medicine, Elsevier, vol. 218(C), pages 1-12.
    8. Martha Bicket & Robin Vanner, 2016. "Designing Policy Mixes for Resource Efficiency: The Role of Public Acceptability," Sustainability, MDPI, vol. 8(4), pages 1-17, April.
    9. David A. J. Meester & Stephane Hess & John Buckell & Thomas O. Hancock, 2023. "Can decision field theory enhance our understanding of health‐based choices? Evidence from risky health behaviors," Health Economics, John Wiley & Sons, Ltd., vol. 32(8), pages 1710-1732, August.
    10. Carolin Kilian & Jakob Manthey & Jacek Moskalewicz & Janusz Sieroslawski & Jürgen Rehm, 2019. "How Attitudes toward Alcohol Policies Differ across European Countries: Evidence from the Standardized European Alcohol Survey (SEAS)," IJERPH, MDPI, vol. 16(22), pages 1-13, November.
    11. Theresa M Marteau, 2023. "Evidence-neglect: addressing a barrier to UK health and climate policy ambitions," Science and Public Policy, Oxford University Press, vol. 50(6), pages 1103-1109.
    12. Vikas Soekhai & Esther W. Bekker-Grob & Alan R. Ellis & Caroline M. Vass, 2019. "Discrete Choice Experiments in Health Economics: Past, Present and Future," PharmacoEconomics, Springer, vol. 37(2), pages 201-226, February.
    13. Dragos C Petrescu & Gareth J Hollands & Dominique-Laurent Couturier & Yin-Lam Ng & Theresa M Marteau, 2016. "Public Acceptability in the UK and USA of Nudging to Reduce Obesity: The Example of Reducing Sugar-Sweetened Beverages Consumption," PLOS ONE, Public Library of Science, vol. 11(6), pages 1-18, June.

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