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Good and Bad Judgment in Forecasting: Lessons from Four Companies

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  • Robert Fildes
  • Paul Goodwin

Abstract

In their ongoing investigation into corporate forecasting practices, Robert Fildes and Paul Goodwin have uncovered evidence of excessive use of judgmental adjustment to statistical forecasts. In this report, they document the extent of the problem within four large companies, explore the motivations that lead business forecasters to this sometimes counter-productive behavior, and offer a series of recommendations to ensure that forecast adjustments are made for the right reasons. Copyright International Institute of Forecasters, 2007

Suggested Citation

  • Robert Fildes & Paul Goodwin, 2007. "Good and Bad Judgment in Forecasting: Lessons from Four Companies," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 8, pages 5-10, Fall.
    • Handle: RePEc:for:ijafaa:y:2007:i:8:p:5-10
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    Citations

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    Cited by:

    1. Spithourakis, Georgios P. & Petropoulos, Fotios & Nikolopoulos, Konstantinos & Assimakopoulos, Vassilios, 2015. "Amplifying the learning effects via a Forecasting and Foresight Support System," International Journal of Forecasting, Elsevier, vol. 31(1), pages 20-32.
    2. Franses, Philip Hans & Kranendonk, Henk C. & Lanser, Debby, 2011. "One model and various experts: Evaluating Dutch macroeconomic forecasts," International Journal of Forecasting, Elsevier, vol. 27(2), pages 482-495, April.
    3. Michael Vössing & Niklas Kühl & Matteo Lind & Gerhard Satzger, 2022. "Designing Transparency for Effective Human-AI Collaboration," Information Systems Frontiers, Springer, vol. 24(3), pages 877-895, June.
    4. Litsiou, Konstantia & Polychronakis, Yiannis & Karami, Azhdar & Nikolopoulos, Konstantinos, 2022. "Relative performance of judgmental methods for forecasting the success of megaprojects," International Journal of Forecasting, Elsevier, vol. 38(3), pages 1185-1196.
    5. Legerstee, R. & Franses, Ph.H.B.F. & Paap, R., 2011. "Do experts incorporate statistical model forecasts and should they?," Econometric Institute Research Papers EI2011-32, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    6. Sroginis, Anna & Fildes, Robert & Kourentzes, Nikolaos, 2023. "Use of contextual and model-based information in adjusting promotional forecasts," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1177-1191.
    7. Wright, George & Goodwin, Paul, 2009. "Decision making and planning under low levels of predictability: Enhancing the scenario method," International Journal of Forecasting, Elsevier, vol. 25(4), pages 813-825, October.
    8. Philip Hans Franses & Rianne Legerstee, 2010. "Do experts' adjustments on model-based SKU-level forecasts improve forecast quality?," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 29(3), pages 331-340.
    9. Rianne Legerstee & Philip Hans Franses, 2014. "Do Experts’ SKU Forecasts Improve after Feedback?," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 33(1), pages 69-79, January.
    10. Zoe Theocharis & Leonard A. Smith & Nigel Harvey, 2019. "The influence of graphical format on judgmental forecasting accuracy: Lines versus points," Futures & Foresight Science, John Wiley & Sons, vol. 1(1), March.
    11. Theocharis, Zoe & Harvey, Nigel, 2019. "When does more mean worse? Accuracy of judgmental forecasting is nonlinearly related to length of data series," Omega, Elsevier, vol. 87(C), pages 10-19.
    12. P H Franses & R Legerstee, 2011. "Experts' adjustment to model-based SKU-level forecasts: does the forecast horizon matter?," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(3), pages 537-543, March.
    13. Fildes, Robert & Goodwin, Paul, 2021. "Stability in the inefficient use of forecasting systems: A case study in a supply chain company," International Journal of Forecasting, Elsevier, vol. 37(2), pages 1031-1046.
    14. Franses, Philip Hans & Legerstee, Rianne, 2013. "Do statistical forecasting models for SKU-level data benefit from including past expert knowledge?," International Journal of Forecasting, Elsevier, vol. 29(1), pages 80-87.
    15. Petropoulos, Fotios & Fildes, Robert & Goodwin, Paul, 2016. "Do ‘big losses’ in judgmental adjustments to statistical forecasts affect experts’ behaviour?," European Journal of Operational Research, Elsevier, vol. 249(3), pages 842-852.

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