IDEAS home Printed from https://ideas.repec.org/a/fan/pripri/vhtml10.3280-pri2020-002003.html
   My bibliography  Save this article

"Destinazione Marche": politiche turistiche e viaggi per le famiglie (prima dell?epidemia da Covid-19)

Author

Listed:
  • Benedetta Polini
  • Federico Sofritti

Abstract

Negli ultimi 15 anni, la Regione Marche ha implementato politiche turistiche finalizzate a rafforzare l?immagine del territorio a livello nazionale ed internazionale, adottando un modello di governance mirato e perfezionato gradualmente. Negli anni questa modalit? di governance ? stata supportata da un crescente potenziamento del marketing regionale, che ha strutturato l?offerta turistica intorno al brand "Destinazione Marche". Tale brand consta di sei cluster, che identificano differenti prodotti turistici; tra questi, il cluster "Mare. Le Marche in blu" ? espressamente rivolto alle vacanze famigliari. Nella prima parte, l?articolo affronta il tema dei consumi turistici, concentrandosi in particolare sulle vacanze famigliari. La seconda parte ha l?obiettivo di inquadrare l?offerta turistica regionale entro lo scenario delle politiche turistiche italiane. Tra i risultati ottenuti, la Regione Marche ? stata introdotta dalla Lonely Planet al secondo posto della prestigiosa classifica "Best in Planet 2020". Tuttavia, l?epidemia da Covid-19 rischia di vanificare gli sforzi ed i traguardi raggiunti: questa situazione enfatizza ulteriormente l?importanza di politiche turistiche mirate e la necessit? di riprogrammazione ed adattamento degli strumenti fin qui utilizzati.

Suggested Citation

  • Benedetta Polini & Federico Sofritti, 2020. ""Destinazione Marche": politiche turistiche e viaggi per le famiglie (prima dell?epidemia da Covid-19)," PRISMA Economia - Societ? - Lavoro, FrancoAngeli Editore, vol. 2020(2), pages 33-51.
    • Handle: RePEc:fan:pripri:v:html10.3280/pri2020-002003
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=70555&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hjalager, Anne-Mette, 2010. "A review of innovation research in tourism," Tourism Management, Elsevier, vol. 31(1), pages 1-12.
    2. Raisi, Hossein & Baggio, Rodolfo & Barratt-Pugh, Llandis & Willson, Gregory, 2020. "A network perspective of knowledge transfer in tourism," Annals of Tourism Research, Elsevier, vol. 80(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    2. Thomas, Rhodri & Wood, Emma, 2015. "The absorptive capacity of tourism organisations," Annals of Tourism Research, Elsevier, vol. 54(C), pages 84-99.
    3. Xiang Gao & Zhenhua Gu & Shuzhen Niu & Sunghan Ryu, 2022. "Effects of International Tourist Flow on Startup Financing: Investment Scope and Market Potential Perspectives," SAGE Open, , vol. 12(4), pages 21582440221, October.
    4. Sonia Guadalupe Zermeno-Flores & Tomas Cuevas-Contreras & Jorge Quiroz Felix & Karla Maria Gamez Galvan, 2022. "Public-Private Collaboration Networks For The Establishment Of Public Policies For Medical Tourism In San Luis Rio Colorado, Sonora Redes De Colaboraciã“N Pãšblico-Privadas Para El Establecimiento De ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 15(1), pages 29-39.
    5. Georgios Giotis & Evangelia Papadionysiou, 2022. "The Role of Managerial and Technological Innovations in the Tourism Industry: A Review of the Empirical Literature," Sustainability, MDPI, vol. 14(9), pages 1-20, April.
    6. Marta Najda-Janoszka, 2013. "Innovative Activity of Small Tourist Enterprises – Cooperation with Local Institutional Partners," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 9(1), pages 17-32.
    7. Souto, Jaime E., 2015. "Business model innovation and business concept innovation as the context of incremental innovation and radical innovation," Tourism Management, Elsevier, vol. 51(C), pages 142-155.
    8. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    9. Ti-An Chen, 2022. "Business Performance Evaluation for Tourism Factory: Using DEA Approach and Delphi Method," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    10. Stojcic, Nebojsa, 2019. "Access to EU public financial support and commercialization of innovations: evidence from hospitality industries in Spain and Croatia," MPRA Paper 108647, University Library of Munich, Germany.
    11. Hingtgen, Nathan & Kline, Carol & Fernandes, Luci & McGehee, Nancy Gard, 2015. "Cuba in transition: Tourism industry perceptions of entrepreneurial change," Tourism Management, Elsevier, vol. 50(C), pages 184-193.
    12. Eleni Dimitriadou & Thomas Bournaris & Theodoros Stavrinoudis & Olga Iakovidou, 2021. "The Efficiency Score of Small Accommodation Businesses in Non-Coastal Rural Areas in Greece," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    13. Mert Gürlek & Muharrem Tuna, 2018. "Reinforcing competitive advantage through green organizational culture and green innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 38(7-8), pages 467-491, June.
    14. Samira Sahebalzamani & Giovanna Bertella, 2018. "Business Models and Sustainability in Nature Tourism: A Systematic Review of the Literature," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
    15. Gajdošík Tomáš & Gajdošíková Zuzana & Maráková Vanda & Borseková Kamila, 2017. "Innovations and networking fostering tourist destination development in Slovakia," Quaestiones Geographicae, Sciendo, vol. 36(4), pages 103-115, December.
    16. -, 2020. "The Caribbean Outlook: Forging a people-centred approach to sustainable development post-COVID-19," Libros y Documentos Institucionales, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 46192 edited by Eclac.
    17. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    18. Nicodemus Itivi Muthoka & Oluoch Oluoch & Paul Munene Muiruri, 2018. "The Influence of Branchless Financial Innovation on Market Capitalization of Commercial Banks Listed in NSE, Kenya," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 8(4), pages 120-130, October.
    19. Gry Agnete Alsos & Dorthe Eide & Einar Lier Madsen, 2014. "Introduction: innovation in tourism industries," Chapters, in: Gry Agnete Alsos & Dorthe Eide & Einar Lier Madsen (ed.), Handbook of Research on Innovation in Tourism Industries, chapter 1, pages 1-24, Edward Elgar Publishing.
    20. Christian Longhi & Sylvie Rochhia, 2015. "Long tails in the tourism industry : towards knowledge intensive service suppliers," Working Papers halshs-01248302, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:pripri:v:html10.3280/pri2020-002003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=156 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.