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Una leadership che viene da lontano: il caso solari di udine spa

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  • Roberto Grandinetti
  • Raffaella Tabacco

Abstract

L?articolo presenta il caso di una media impresa, Solari di Udine, che produce sistemi di informazione al pubblico e altri tipi di beni. L?impresa ? riuscita a fronteggiare la crisi iniziata nel 2008 senza contraccolpi negativi, grazie a un cambiamento strategico e organizzativo realizzato all?inizio del decennio. Nello specifico, Solari ha puntato sui prodotti pi? complessi della sua gamma, per i quali la capacit? d?innovazione da un lato, e quella di riuscire a soddisfare richieste dei clienti altamente personalizzate dall?altro, costituiscono i fondamentali fattori critici di successo. L?impresa ha puntato decisamente in questa direzione, una scelta che ha anche avuto un?implicazione importante per quanto concerne la configurazione geografica della sua catena di fornitura.

Suggested Citation

  • Roberto Grandinetti & Raffaella Tabacco, 2013. "Una leadership che viene da lontano: il caso solari di udine spa," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 47-65.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2013-003004
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    References listed on IDEAS

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    1. Andrew Bernard & Joachim Wagner, 1997. "Exports and success in German manufacturing," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 133(1), pages 134-157, March.
    2. Sofronis K. Clerides & Saul Lach & James R. Tybout, 1998. "Is Learning by Exporting Important? Micro-Dynamic Evidence from Colombia, Mexico, and Morocco," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 113(3), pages 903-947.
    3. Timothy J. Sturgeon, 2002. "Modular production networks: a new American model of industrial organization," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 451-496, June.
    4. Colli, Andrea & Pérez, Paloma Fernández & Rose, Mary B., 2003. "National Determinants of Family Firm Development? Family Firms in Britain, Spain, and Italy in the Nineteenth and Twentieth Centuries," Enterprise & Society, Cambridge University Press, vol. 4(1), pages 28-64, March.
    5. Roberto Grandinetti & Raffaella Tabacco, 2011. "Quando la prossimit? geografica conta ancora: il caso Solari di Udine," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 148-153.
    6. Andre Torre & Alain Rallet, 2005. "Proximity and Localization," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 47-59.
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