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Una leadership che viene da lontano: il caso solari di udine spa

Author

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  • Roberto Grandinetti
  • Raffaella Tabacco

Abstract

L?articolo presenta il caso di una media impresa, Solari di Udine, che produce sistemi di informazione al pubblico e altri tipi di beni. L?impresa ? riuscita a fronteggiare la crisi iniziata nel 2008 senza contraccolpi negativi, grazie a un cambiamento strategico e organizzativo realizzato all?inizio del decennio. Nello specifico, Solari ha puntato sui prodotti pi? complessi della sua gamma, per i quali la capacit? d?innovazione da un lato, e quella di riuscire a soddisfare richieste dei clienti altamente personalizzate dall?altro, costituiscono i fondamentali fattori critici di successo. L?impresa ha puntato decisamente in questa direzione, una scelta che ha anche avuto un?implicazione importante per quanto concerne la configurazione geografica della sua catena di fornitura.

Suggested Citation

  • Roberto Grandinetti & Raffaella Tabacco, 2013. "Una leadership che viene da lontano: il caso solari di udine spa," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 47-65.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2013-003004
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    6. Roberto Grandinetti & Raffaella Tabacco, 2011. "Quando la prossimit? geografica conta ancora: il caso Solari di Udine," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 148-153.
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