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Lo sviluppo competitivo e sostenibile del turismo. Toscana e Catalunya: strategie a confronto

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  • Elena Gori
  • Silvia Fissi

Abstract

Negli ultimi anni, il settore turistico ? stato caratterizzato da una crescente concorrenza e da una particolare attenzione alla sostenibilit? delle scelte strategiche, anche in seguito alle indicazioni provenienti dall?Unione europea. La Regione Toscana ha creato gli Osservatori turistici di destinazione, mentre la Comunidad Aut?noma de Catalu?a ha optato per una gestione accentrata. L?articolo, mediante il metodo della case analysis, analizza i due approcci evidenziandone le caratteristiche, i punti di forza e di debolezza. I risultati dimostrano che le scelte strategiche hanno, spesso, natura dicotomica e, al tempo stesso, come strategie con una comune matrice conducano a soluzioni applicative opposte. L?articolo costituisce inoltre una delle prime analisi sui risultati prodotti dai modelli strategici applicativi legati alla rete Necstour.

Suggested Citation

  • Elena Gori & Silvia Fissi, 2014. "Lo sviluppo competitivo e sostenibile del turismo. Toscana e Catalunya: strategie a confronto," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2014(1), pages 55-80.
    • Handle: RePEc:fan:ededed:v:html10.3280/ed2014-001005
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