IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vviiiy2020i2p3-18.html
   My bibliography  Save this article

Public Survey Instruments for Business Administration Using Social Network Analysis and Big Data

Author

Listed:
  • V.V. Kolmakov
  • L.N. Rudneva
  • Y.E. Thalassinos

Abstract

Purpose: The subject matter of this research is closely intertwined with the scientific discussion about the necessity of developing and implementing practice-oriented means of measuring social well-being taking into account the intensity of contacts between individuals. The aim of the research is to test the toolkit for analyzing social networks and to develop a research algorithm to identify sources of consolidation of public opinion and key agents of influence. The research methodology is based on postulates of sociology, graph theory, social network analysis and cluster analysis. Design/Methodology/Approach: The basis for the empirical research was provided by the data representing the reflection of social media users on the existing image of Russia and its activities in the Arctic, chosen as a model case. Findings: The algorithm allows to estimate the density and intensity of connections between actors, to trace the main channels of formation of public opinion and key agents of influence, to identify implicit patterns and trends, to relate information flows and events with current information causes and news stories for the subsequent formation of a "cleansed" image of the object under study and the key actors with whom this object is associated. Practical Implications: The work contributes to filling the existing gap in the scientific literature, caused by insufficient elaboration of the issues of applying the social network analysis to solve sociological problems. Originality/Value: The work contributes to filling the existing gap in the scientific literature formed as a result of insufficient development of practical issues of using analysis of social networks to solve sociological problems.

Suggested Citation

  • V.V. Kolmakov & L.N. Rudneva & Y.E. Thalassinos, 2020. "Public Survey Instruments for Business Administration Using Social Network Analysis and Big Data," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 3-18.
    • Handle: RePEc:ers:ijebaa:v:viii:y:2020:i:2:p:3-18
    as

    Download full text from publisher

    File URL: https://www.ijeba.com/journal/440/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mark Granovetter, 2005. "The Impact of Social Structure on Economic Outcomes," Journal of Economic Perspectives, American Economic Association, vol. 19(1), pages 33-50, Winter.
    2. Eleftherios Thalassinos & Mirela Cristea & Gratiela Georgiana Noja, 2019. "Measuring active ageing within the European Union: implications on economic development," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 14(4), pages 591-609, December.
    3. Li, Dandan & Ma, Jing, 2017. "How the government’s punishment and individual’s sensitivity affect the rumor spreading in online social networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 469(C), pages 284-292.
    4. Vladimir KOLMAKOV & Alexandra POLYAKOVA & Sergei POLYAKOV, 2019. "A Valuation Approach To The Russian Liberal Establishment Consolidation," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(32), pages 93-107, June.
    5. Eleftherios I. Thalassinos & Mike P. Hanias & Panayiotis G. Curtis & John E. Thalassinos, 2013. "Forecasting Financial Indices: The Baltic Dry Indices," International Journal of Maritime, Trade & Economic Issues (IJMTEI), International Journal of Maritime, Trade & Economic Issues (IJMTEI), vol. 0(1), pages 109-130.
    6. A.G. Polyakova & M.P. Loginov & A.I. Serebrennikova & E.I. Thalassinos, 2019. "Design of a Socio-economic Processes Monitoring System Based on Network Analysis and Big Data," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 130-139.
    7. Manfred M. Fischer & Peter Nijkamp (ed.), 2014. "Handbook of Regional Science," Springer Books, Springer, edition 127, number 978-3-642-23430-9, March.
    8. Eleftherios I. Thalassinos & Mike P. Hanias & Panayiotis G. Curtis & Yannis E. Thalassinos, 2009. "Chaos theory: forecasting the freight rate of an oil tanker," International Journal of Computational Economics and Econometrics, Inderscience Enterprises Ltd, vol. 1(1), pages 76-88.
    9. M. Hanias & P. Curtis & E. Thalassinos, 2012. "Time Series Prediction with Neural Networks for the Athens Stock Exchange Indicator," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 23-32.
    10. Matthew Pepper & Andrew Sense, 2014. "Local government service systems improvement: exposing the social networks," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 18(3), pages 873-890, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Olga Viktorovna Kitova & Viktoriya Mikhailovna Savinova & Ludmila Pavlovna Dyakonova & Sergey Naumovich Bruskin & Anton Andreevich Beshmelnitskiy & Tamara Petrovna Danko & Vladimir Dmitrievich Sekerin, 2017. "Information-Analytical System for Forecasting Indicators of the Social and Economic Sphere of the Russian Federation," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 275-283.
    2. Risna Triandhari & Sugiharso Safuan & M. Syamsudin & Halim Alamsyah, 2017. "The Effect of Allocation of Dividend of the Regional Government-Owned Enterprises and the Empowerment Efforts on the Revenue of Regional Government: The Case of Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 244-258.
    3. Pudji Astuty, 2017. "The Influence of Fundamental Factors and Systematic Risk to Stock Prices on Companies Listed in the Indonesian Stock Exchange," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 230-240.
    4. Aty Herawati & Angger Setiadi Putra, 2018. "The Influence of Fundamental Analysis on Stock Prices: The Case of Food and Beverage Industries," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 316-326.
    5. Aty Herawati & Angger Setiadi Putra, 2018. "The Influence of Fundamental Analysis on Stock Prices: The Case of Food and Beverage Industries," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 316-326.
    6. R. Parianom, 2018. "Economic Growth and Financial Intermediation in Southest Asia," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 337-347.
    7. Sudarso Kaderi Wiryono & Kharisya Ayu Effendi, 2018. "Islamic Bank Credit Risk: Macroeconomic and Bank Specific Factors," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 53-62.
    8. Nurul Hidayah & Wahyudin Zarkasyi, 2017. "The Effect of Human Resources Management Competency and the Role of Culture on Accrual Accounting Implementation Effectiveness and the Impact on Quality of Accounting Information," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 183-199.
    9. Anis Chariri & Indira Januarti, 2017. "Audit Committee Characteristics and Integrated Reporting:Empirical Study of Companies Listed on the Johannesburg Stock Exchange," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 305-318.
    10. Zhanarys S. Raimbekov & Bakyt U. Syzdykbayeva & Kamshat P. Mussina & Luiza P. Moldashbayeva & Bakytzhamal A. Zhumataeva, 2017. "The Study of the Logistics Development Effectiveness in the Eurasian Economic Union Countries and Measures to Improve it," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 260-276.
    11. R. Parianom, 2018. "Economic Growth and Financial Intermediation in Southest Asia," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 337-347.
    12. repec:ers:journl:v:vi:y:2018:i:2:p:39-55 is not listed on IDEAS
    13. Isabella Damdinovna Elyakova & Aleksandr Andreyevich Khristoforov & Aleksandr Lvovich Elyakov & Larisa Ivanovna Danilova & Tamara Aleksandrovna Karataeva & Elena Vladimirovna Danilova, 2017. "Forecast Scenarios of World Prices for Natural Gas," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 284-297.
    14. R. Rupeika-Apoga & S.H. Zaidi & Y.E. Thalassinos & E.I. Thalassinos, 2018. "Bank Stability: The Case of Nordic and Non-Nordic Banks in Latvia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 39-55.
    15. Andrey Vladimirovich Bakhteev & Sergey Valentinovich Arzhenovskiy & Natalya Nikolayevna Khakhonova & Yelena Vyacheslavovna Kuznetsova, 2017. "Use of Regression Models when Performing Fraud Risk Assessment Procedures in the Audit Process," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 22-33.
    16. N.N. Sawitri & P. Astuty, 2018. "Market Anomalies and Effect on Returns," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 630-649.
    17. Alexander Lvovich Elyakov & Isabella Damdinovna Elyakova & Larisa Ivanovna Danilova & Alexander Andreevich Khristoforov & Oleg Ilich Kondratev & Valentina Vasilyevna Grigoryeva, 2017. "History and Prospects of Natural Gas Pricing in Continental Europe in Conditions of Instability of World Oil Prices," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 323-338.
    18. Sergei Naumovich Bruskin & Aleksandra Nikolaevna Brezhneva & Ludmila Pavlovna Dyakonova & Olga Viktorovna Kitova & Victoria Mikhailovna Savinova & Tamara Petrovna Danko & Vladimir Dmitrievich Sekerin, 2017. "Business Performance Management Models Based on the Digital Corporation’s Paradigm," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 264-274.
    19. Dariusz Bernacki, 2021. "Revealing the Impact of Increased Tanker Size on Shipping Costs," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 604-621.
    20. A.G. Polyakova & M.P. Loginov & A.I. Serebrennikova & E.I. Thalassinos, 2019. "Design of a Socio-economic Processes Monitoring System Based on Network Analysis and Big Data," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 130-139.
    21. Mike P. Hanias & Lykourgos Magafas, 2013. "Predicting the Production of Total Industry in Greece with Chaos Theory and Neural Networks," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 59-67.

    More about this item

    Keywords

    Sociological research; public opinion; big data; social space; social networks.;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:viii:y:2020:i:2:p:3-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.