The Impact of Hospital International Health Services on Medical Tourism: A Review of Private Lebanese Hospitals’ Online Services and its Readiness to be Part of a National Medical Tourism Plan

Background: The phenomenon of medical tourism, rooted in ancient traditions and thriving in the modern world, has transformed into a robust global industry. Lebanon's private healthcare sector has historically attracted international patients, but it faces challenges such as communication barriers and evolving economic landscapes. This research delves into Lebanon's private healthcare sector, aiming to identify obstacles and propose strategies for effective International Health Services (IHS). Methods: Employing a descriptive methodology, this study evaluates 44 private hospital websites in Lebanon across dimensions like accessibility, institutional credentials, and communication standards. Healthcare management experts conducted the assessment, leading to the categorization of websites into informative, communicative, collaborative, and empowered tiers. Statistical analysis ensured the reliability of the reviewers' ratings, revealing consistent findings. Results: The assessment highlighted varying approaches among Lebanese private hospitals in catering to medical tourists. While most websites emphasize medical services, crucial information such as staff credentials and cost-related details often remain undisclosed. The study uncovered gaps in services like medical record transfers and post-treatment care. However, some hospitals proactively engage international patients, showcasing specialized expertise. Conclusion: This research not only evaluates private hospital websites in Lebanon but also proposes an innovative IHS framework. This framework envisions an independent department, an online platform for telemedicine and appointment booking, and tailored marketing strategies. Implementing these components can bolster Lebanon's position in global medical tourism, fostering economic growth, enhancing healthcare services, and strengthening diplomatic relations. Strategic collaborations and the adoption of these proposed strategies can elevate Lebanon's private hospitals, contributing significantly to the healthcare system and the economy.