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Trust and distrust in society and public perception of CSR: a cross-cultural study

Author

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  • Hyejoon Rim
  • Chuqing Dong

Abstract

Purpose - The purpose of this study is to investigate cross-cultural perspectives of corporate social responsibility (CSR) based onCarroll’s (1979,1991) hierarchical CSR model. The present study examines the role of government and business trust in shaping publics’ expectations of business responsibility. Design/methodology/approach - The primary data were derived from a cross-sectional survey in the USA, UAE and South Korea (N= 1,121). This paper compares publics’ prioritizations of business responsibilities across countries and examines how public trust in the government and business is related to CSR perceptions. Findings - The paper presents evidence that publics’ perception of CSR differs significantly across the countries. Moreover, in a trusting society like the UAE, publics tend to put more emphasis on economic and philanthropic duties for business, whereas in a distrusting society like South Korea, publics consider legal and ethical responsibility to be important. Originality/value - This study adds to the current understanding of diverse publics’ perception of CSR across culture and societies by highlighting the role of public trust in government in defining CSR.

Suggested Citation

  • Hyejoon Rim & Chuqing Dong, 2018. "Trust and distrust in society and public perception of CSR: a cross-cultural study," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(1), pages 1-19, March.
    • Handle: RePEc:eme:srjpps:srj-01-2017-0016
    DOI: 10.1108/SRJ-01-2017-0016
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    Citations

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    Cited by:

    1. Yi Grace Ji & Weiting Tao & Hyejoon Rim, 2022. "Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis," Journal of Business Ethics, Springer, vol. 177(2), pages 327-349, May.
    2. Judit Oláh & Yusmar Ardhi Hidayat & Beata Gavurova & Muhammad Asif Khan & József Popp, 2021. "Trust levels within categories of information and communication technology companies," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-21, June.
    3. Chen, Zhongfei & Chen, Fanglin & Zhou, Mengling, 2021. "Does social trust affect corporate environmental performance in China?," Energy Economics, Elsevier, vol. 102(C).
    4. Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020. "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 483-490.

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