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Estrategias de Petronor en el País Vasco

Author

Listed:
  • Santiago Zaldumbide

    (Vicepresidente Ejecutivo)

Abstract

89 % of PETRONOR, S.A. belongs to the REPSOL Group and 11 % to B.B.K. Thanks to efforts made during the last ten years, its present level of competitiveness whithin the E.E.C. is good. Given that it has to import its raw material and 50 % of its production is sold on intemational markets, the company strategy is influenced by the evolution and events of the international sector. A basic and prior strategic line of the company is to maintain its competitiveness and consolidase the integration of its refining, transport and marketing activities. For this reason, the investment programme for the next years, which amounts to 40,000 million pesetas, has the specific aims of adapting the production structure and the quality of the products to future demand, reduce energy costs, increase the added value of the production, intensify its commercial activity and optimize operations. The continuous efforts and the investments which have been made or are envisaged, predict a rising tendency in profitability, as a basic guarantee for a solid future.

Suggested Citation

  • Santiago Zaldumbide, 1990. "Estrategias de Petronor en el País Vasco," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 18(03), pages 124-137.
    • Handle: RePEc:ekz:ekonoz:1990308
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    More about this item

    Keywords

    Planificación estratégica; petróleo; mercado petrolífero; refino de ptróleo; fuentes de energía;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • L71 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Mining, Extraction, and Refining: Hydrocarbon Fuels
    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy

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