IDEAS home Printed from https://ideas.repec.org/a/ejn/ejssjr/v11y2023i3-4p129-145.html
   My bibliography  Save this article

The Dimensions Of Memorable Marine Tourism Experiences

Author

Listed:
  • Altouise G. Jonas Nelson

    (Nelson Mandela University, South Africa)

Abstract

In a post COVID-19 era the tourism industry has been forced to adapt to a changing business world evident in the paradigmatic shifts in tourist behavior. The industry has been forced to transform in order to recover from the devastation caused by the pandemic. A strategy which could prove useful for the rejuvenation and the sustainability of the tourism industry is the provision of memorable experiences. Understanding the dimensions that contribute to memorable experiences is vital for the success of tourism businesses. Therefore, the aim of the study was to investigate which dimensions contribute to a memorable marine tourism experience (MMTE) in South Africa. The exploratory research design and mixed method approach were applied in the study. A total of 444 usable questionnaires were analyzed by means of descriptive and inferential statistics. The results indicate that eight dimensions positively relate to MMTEs. Hedonism is the most important dimension to increase the likelihood of shark-diving experiences being remembered. Whereas, five dimensions in particular (refreshment, social-interaction, meaningfulness, knowledge and novelty) will increase the memorability of whale-watching experiences, while an increase in delight will enhance the memorability of the experience for all three activities (whale-watching, shark-diving and visits to marine protected areas (MPAs). The results of the study are important for marine tourism businesses who want to stage memorable experiences, in order to meet the needs of their customers and to enhance the relevance and sustainability of their businesses.

Suggested Citation

  • Altouise G. Jonas Nelson, 2023. "The Dimensions Of Memorable Marine Tourism Experiences," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 11(3-4), pages 129-145.
    • Handle: RePEc:ejn:ejssjr:v:11:y:2023:i:3-4:p:129-145
    as

    Download full text from publisher

    File URL: https://eurasianpublications.com/wp-content/uploads/2024/03/EJSS-11.3-4.3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ali Gohary & Lida Pourazizi & Fatemehalsadat (Fatima) Madani & Eugene Y. Chan, 2020. "Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(2), pages 131-136, January.
    2. Kim, Jong-Hyeong, 2014. "The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences," Tourism Management, Elsevier, vol. 44(C), pages 34-45.
    3. Dina LonD ariD & Marina PeriE!iD Prodan & Jasmina DlaD iD, 2021. "Memorable Tourism Experiences Inspired By The Beauty Of Nature," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 27(2), pages 315-337, July.
    4. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Miguel Ángel Moliner-Tena & Diego Monferrer-Tirado & Juan Bautista Ferreres-Bonfill & Rosa M. Rodríguez-Artola, 2021. "Destination Sustainability and Memorable Tourism Experiences," Sustainability, MDPI, vol. 13(21), pages 1-12, October.
    2. Mohamed Battour & Nur Aulia Noviyani & Ririn Tri Ratnasari & Mohamed Aboelmaged & Riyad Eid, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    3. Barbara Marciszewska & Marzena Wanagos, 2024. "Development of Tourism Products and the Concept of Experience Economy," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 868-883.
    4. Mai, Nhat Chi, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," OSF Preprints 6784s, Center for Open Science.
    5. Sotirios Varelas, 2022. "Virtual Immersive Platforms as a Strategic Innovative Destination Marketing Tool in the COVID-19 Era," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    6. Iva Gregurec & Martina Tomičić Furjan & Katarina Tomičić-Pupek, 2021. "The Impact of COVID-19 on Sustainable Business Models in SMEs," Sustainability, MDPI, vol. 13(3), pages 1-24, January.
    7. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    8. Xiang Lin & Martin Thomas Falk, 2022. "Nordic stock market performance of the travel and leisure industry during the first wave of Covid-19 pandemic," Tourism Economics, , vol. 28(5), pages 1240-1257, August.
    9. Garaus, Marion & Hudáková, Melánia, 2022. "The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline," Journal of Air Transport Management, Elsevier, vol. 103(C).
    10. Gheorghe Cristian Popescu & Monica Popescu, 2022. "COVID-19 pandemic and agriculture in Romania: effects on agricultural systems, compliance with restrictions and relations with authorities," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(2), pages 557-567, April.
    11. Xie, Junyi & Ifie, Kemefasu & Gruber, Thorsten, 2022. "The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes," Journal of Business Research, Elsevier, vol. 146(C), pages 216-227.
    12. Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams, 2022. "Increasing vaccination intention in pandemic times: a social marketing perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 37-58, March.
    13. László Könnyid & Zsuzsanna Váradi & Zsombor Nagy & Noémi Ilyés & Orsolya H. Horváth, 2022. "The Changes in the Demographic Characteristics and Spatial Structure of Tourism Demand in the West Balaton Region’s Spa Cities," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    14. Da Van Huynh & Thuy Thi Kim Truong & Long Hai Duong & Nhan Trong Nguyen & Giang Vu Huong Dao & Canh Ngoc Dao, 2021. "The COVID-19 Pandemic and Its Impacts on Tourism Business in a Developing City: Insight from Vietnam," Economies, MDPI, vol. 9(4), pages 1-17, November.
    15. Noor Suhaila Yusof & Kamal Izzuwan Ramli & Enna Ng Wen Ni, 2025. "Understanding Youth Travel Motivation: Empirical Evidence from Kundasang, Sabah," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 2285-2305, March.
    16. Wenxi (Bella) Bai & Ivan Ka Wai Lai & Jose Weng Chou Wong, 2023. "Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)," SAGE Open, , vol. 13(4), pages 21582440231, December.
    17. Samuel Raine & Amy Liu & Joel Mintz & Waseem Wahood & Kyle Huntley & Farzanna Haffizulla, 2020. "Racial and Ethnic Disparities in COVID-19 Outcomes: Social Determination of Health," IJERPH, MDPI, vol. 17(21), pages 1-16, November.
    18. Anna Tokarz-Kocik & Anna Bera & Karolina Drela & Agnieszka Malkowska, 2023. "The Impact of the COVID-19 Pandemic on the Labour Market in the Hotel Industry: Selected Conditions in Poland," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    19. Zehra Ece Serman & Julian Sims, 2023. "Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic," Information Systems Frontiers, Springer, vol. 25(6), pages 2317-2334, December.
    20. Konstantinos Liagkouras & Konstantinos Metaxiotis, 2023. "Sources of Uncertainty and Risk Quantification Methods in Supply Chain Management: A Literature Study," SN Operations Research Forum, Springer, vol. 4(4), pages 1-42, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ejn:ejssjr:v:11:y:2023:i:3-4:p:129-145. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Esra Barakli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.