IDEAS home Printed from https://ideas.repec.org/a/eee/worbus/v46y2011i3p296-304.html
   My bibliography  Save this article

Standardization and contextualization: A study of language and leadership across 17 countries

Author

Listed:
  • Zander, Lena
  • Mockaitis, Audra I.
  • Harzing, Anne-Wil

Abstract

With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.

Suggested Citation

  • Zander, Lena & Mockaitis, Audra I. & Harzing, Anne-Wil, 2011. "Standardization and contextualization: A study of language and leadership across 17 countries," Journal of World Business, Elsevier, vol. 46(3), pages 296-304, July.
    • Handle: RePEc:eee:worbus:v:46:y:2011:i:3:p:296-304
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1090951610000489
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Yadong Luo & Oded Shenkar, 2006. "The multinational corporation as a multilingual community: Language and organization in a global context," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(3), pages 321-339, May.
    2. Griffith, David A., 2002. "The role of communication competencies in international business relationship development," Journal of World Business, Elsevier, vol. 37(4), pages 256-265, January.
    3. Denice E. Welch & Lawrence S. Welch, 2008. "The importance of language in international knowledge transfer," Management International Review, Springer, vol. 48(3), pages 339-360, May.
    4. Marschan, Rebecca & Welch, Denice & Welch, Lawrence, 1997. "Language: The forgotten factor in multinational management," European Management Journal, Elsevier, vol. 15(5), pages 591-598, October.
    5. Marschan-Piekkari, Rebecca & Welch, Denice & Welch, Lawrence, 1999. "In the shadow: the impact of language on structure, power and communication in the multinational," International Business Review, Elsevier, vol. 8(4), pages 421-440, August.
    6. Janssens, Maddy & Lambert, José & Steyaert, Chris, 2004. "Developing language strategies for international companies: the contribution of translation studies," Journal of World Business, Elsevier, vol. 39(4), pages 414-430, November.
    7. Robert T Green & Phillip D White, 1976. "Methodological Considerations in Cross-National Consumer Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 7(2), pages 81-88, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Klitmøller, Anders & Lauring, Jakob, 2013. "When global virtual teams share knowledge: Media richness, cultural difference and language commonality," Journal of World Business, Elsevier, vol. 48(3), pages 398-406.
    2. König, Andreas & Fehn, Angela & Puck, Jonas & Graf-Vlachy, Lorenz, 2017. "Primary or complex? Towards a theory of metaphorical strategy communication in MNCs," Journal of World Business, Elsevier, vol. 52(2), pages 270-285.
    3. Amy Church-Morel & A. Bartel-Radic, 2014. ""Not all multilingual teams are created equal " : Conceptualizing language diversity management," Post-Print halshs-01185822, HAL.
    4. Klitmøller, Anders & Lauring, Jakob, 2016. "When distance is good: A construal level perspective on perceptions of inclusive international language use," International Business Review, Elsevier, vol. 25(1), pages 276-285.
    5. Lauring, Jakob & Klitmøller, Anders, 2015. "Corporate language-based communication avoidance in MNCs: A multi-sited ethnography approach," Journal of World Business, Elsevier, vol. 50(1), pages 46-55.
    6. Mette Zølner, 2014. "Voices on HRM Practices: Employee Interpretations at the Subsidiary of a Danish MNC in Bangalore," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(11), pages 43-59, November.
    7. Natalie Victoria Wilmot, 2024. "Language as a Source of Epistemic Injustice in Organisations," Journal of Business Ethics, Springer, vol. 195(2), pages 233-247, November.
    8. Ting Liu, 2018. "The Review of Language Studies in International Business: Suggestions and Future Directions for Japan," Discussion Papers in Economics and Business 18-30, Osaka University, Graduate School of Economics.
    9. Youssef, Carolyn M. & Luthans, Fred, 2012. "Positive global leadership," Journal of World Business, Elsevier, vol. 47(4), pages 539-547.
    10. Michalski, Marina P. & Śliwa, Martyna, 2021. "‘If you use the right Arabic…’: Responses to special language standardization within the BBC Arabic Service’s linguascape," Journal of World Business, Elsevier, vol. 56(5).
    11. Mette Zølner, 2014. "Voices on HRM Practices: Employee Interpretations at the Subsidiary of a Danish MNC in Bangalore," International Journal of Business and Social Research, LAR Center Press, vol. 4(11), pages 43-59, November.
    12. Tenzer, Helene & Pudelko, Markus, 2017. "The influence of language differences on power dynamics in multinational teams," Journal of World Business, Elsevier, vol. 52(1), pages 45-61.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barner-Rasmussen, Wilhelm & Aarnio, Christoffer, 2011. "Shifting the faultlines of language: A quantitative functional-level exploration of language use in MNC subsidiaries," Journal of World Business, Elsevier, vol. 46(3), pages 288-295, July.
    2. Aichhorn, Nathalie & Puck, Jonas, 2017. "Bridging the language gap in multinational companies: Language strategies and the notion of company-speak," Journal of World Business, Elsevier, vol. 52(3), pages 386-403.
    3. Antioco, Michael & Coussement, Kristof & Fletcher-Chen, Chavi Chi-Yun & Prange, Christiane, 2023. "What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases," Journal of World Business, Elsevier, vol. 58(2).
    4. Helene Tenzer & Siri Terjesen & Anne-Wil Harzing, 2017. "Language in International Business: A Review and Agenda for Future Research," Management International Review, Springer, vol. 57(6), pages 815-854, December.
    5. Steyaert, Chris & Ostendorp, Anja & Gaibrois, Claudine, 2011. "Multilingual organizations as 'linguascapes': Negotiating the position of English through discursive practices," Journal of World Business, Elsevier, vol. 46(3), pages 270-278, July.
    6. Latukha, Marina & Doleeva, Anna & Järlström, Maria & Jokinen, Tiina & Piekkari, Rebecca, 2016. "Does corporate language influence career mobility? Evidence from MNCs in Russia," European Management Journal, Elsevier, vol. 34(4), pages 363-373.
    7. Piekkari, Rebecca & Welch, Denice Ellen & Welch, Lawrence Stephenson & Peltonen, Jukka-Pekka & Vesa, Tiina, 2013. "Translation behaviour: An exploratory study within a service multinational," International Business Review, Elsevier, vol. 22(5), pages 771-783.
    8. Tenzer, Helene & Pudelko, Markus, 2017. "The influence of language differences on power dynamics in multinational teams," Journal of World Business, Elsevier, vol. 52(1), pages 45-61.
    9. Harzing, Anne-Wil & Pudelko, Markus, 2013. "Language competencies, policies and practices in multinational corporations: A comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNCs," Journal of World Business, Elsevier, vol. 48(1), pages 87-97.
    10. Sui, Sui & Morgan, Horatio M. & Baum, Matthias, 2015. "Internationalization of immigrant-owned SMEs: The role of language," Journal of World Business, Elsevier, vol. 50(4), pages 804-814.
    11. Ashish Malik & Ralf Bebenroth, 2017. "Mind Your Language! : Role of Target Firm Language in Post-Merger Integration," Discussion Paper Series DP2017-15, Research Institute for Economics & Business Administration, Kobe University.
    12. Alfredo Jimenez & Jonas Holmqvist & Diego Jimenez, 2019. "Cross-Border Communication and Private Participation Projects: The Role of Genealogical Language Distance," Management International Review, Springer, vol. 59(6), pages 1009-1033, December.
    13. Hurmerinta, Leila & Nummela, Niina & Paavilainen-Mäntymäki, Eriikka, 2015. "Opening and closing doors: The role of language in international opportunity recognition and exploitation," International Business Review, Elsevier, vol. 24(6), pages 1082-1094.
    14. López-Duarte, Cristina & Vidal-Suárez, Marta M., 2010. "External uncertainty and entry mode choice: Cultural distance, political risk and language diversity," International Business Review, Elsevier, vol. 19(6), pages 575-588, December.
    15. Talukder, Sazzad & Barner-Rasmussen, Wilhelm, 2024. "Exploring the language choice dilemma of international small firms: A social exchange perspective on English-only versus multilingualism," International Business Review, Elsevier, vol. 33(3).
    16. David P. Kroon & Joep P. Cornelissen & Eero Vaara, 2015. "Explaining Employees’ Reactions towards a Cross-Border Merger: The Role of English Language Fluency," Management International Review, Springer, vol. 55(6), pages 775-800, December.
    17. Nurmi, Niina & Koroma, Johanna, 2020. "The emotional benefits and performance costs of building a psychologically safe language climate in MNCs," Journal of World Business, Elsevier, vol. 55(4).
    18. Peltokorpi, Vesa, 2017. "Absorptive capacity in foreign subsidiaries: The effects of language-sensitive recruitment, language training, and interunit knowledge transfer," International Business Review, Elsevier, vol. 26(1), pages 119-129.
    19. Ting Liu, 2018. "The Review of Language Studies in International Business: Suggestions and Future Directions for Japan," Discussion Papers in Economics and Business 18-30, Osaka University, Graduate School of Economics.
    20. Golesorkhi, Sougand & Mersland, Roy & Piekkari, Rebecca & Pishchulov, Grigory & Randøy, Trond, 2019. "The effect of language use on the financial performance of microfinance banks: Evidence from cross-border activities in 74 countries," Journal of World Business, Elsevier, vol. 54(3), pages 213-229.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:worbus:v:46:y:2011:i:3:p:296-304. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.