Assessing the price effects of airline alliances on complementary routes
This paper investigates the impacts of complementary alliance on airfares. The conventional wisdom argues that complementary airline alliances reduce airfares for passengers on the flow-through routes as a result of the elimination of double marginalization and efficiency gain. On the other hand, since complementary alliances help improve connecting services through one-stop check-in, better schedule coordination, etc., passengers are willing to pay higher prices for the enhanced services. That is, complementary alliances have both positive and negative effects on airfares for flow-through tickets that counteract each other. The net impact, therefore, is uncertain, a priori. Our theoretical model shows that the overall effects of complementary alliances on airfares depend on the relative strengths of the airfare reducing effects due to cooperative pricing setting and the increased willingness to pay for services improvements. Our empirical analysis based on data from the North trans-Pacific markets in October 2007 finds that member airlines of Star Alliance and Skyteam Alliance appear to charge significantly higher prices for through-tickets than the sum of segment fares on complementary routes, whereas for oneworld Alliance members, the upward and downward effects on airfares seem to counterbalance each other. Moreover, the price markup for through ticket is higher for business passengers than for leisure passengers.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 47 (2011)
Issue (Month): 3 (May)
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/bibliographic|
When requesting a correction, please mention this item's handle: RePEc:eee:transe:v:47:y:2011:i:3:p:315-332. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.