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Chinese medical tourists – Their perceptions of Taiwan

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  • Pan, Tze-Jen
  • Chen, Wen-Chang

Abstract

This study explores the motivations and perceptions of Chinese medical tourists visiting Taiwan regarding the quality of tourism packages and the medical services consumed. Knowing the factors that motivate medical tourists and their quality demands for tourism operators and medical institutions is important for medical tourism planners to develop and organize services that serve their customers. Particularly, findings can help tourism operators plan customized itineraries and healthcare services, including software and hardware facilities, for Chinese tourists.

Suggested Citation

  • Pan, Tze-Jen & Chen, Wen-Chang, 2014. "Chinese medical tourists – Their perceptions of Taiwan," Tourism Management, Elsevier, vol. 44(C), pages 108-112.
    • Handle: RePEc:eee:touman:v:44:y:2014:i:c:p:108-112
    DOI: 10.1016/j.tourman.2014.02.008
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    References listed on IDEAS

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    1. Yu, Ji Yun & Ko, Tae Gyou, 2012. "A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea," Tourism Management, Elsevier, vol. 33(1), pages 80-88.
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