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Using virtual communities in tourism research

Author

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  • Illum, Steven F.
  • Ivanov, Stanislav H.
  • Liang, Yating

Abstract

In the current paper, the validity of web-based surveys was examined. An online questionnaire was sent to members of tourism research and travel-related virtual communities. The results showed extremely low opening and response rates, leading to biased samples. Several possible explanations for the results as well as practical recommendations were given for implementation of web-based surveys.

Suggested Citation

  • Illum, Steven F. & Ivanov, Stanislav H. & Liang, Yating, 2010. "Using virtual communities in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 335-340.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:3:p:335-340
    DOI: 10.1016/j.tourman.2009.03.012
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    References listed on IDEAS

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    1. Kristine de Valck & Fred Langerak & Peter C. Verhoef & Peeter Verlegh, 2007. "Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency," Post-Print hal-00458417, HAL.
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    Cited by:

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    2. Coghlan, Alexandra & Filo, Kevin, 2013. "Using constant comparison method and qualitative data to understand participants' experiences at the nexus of tourism, sport and charity events," Tourism Management, Elsevier, vol. 35(C), pages 122-131.
    3. Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016. "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper 77595, University Library of Munich, Germany, revised 21 Nov 2016.
    4. Elliot, Statia & Li, Guoxin & Choi, Chris, 2013. "Understanding service quality in a virtual travel community environment," Journal of Business Research, Elsevier, vol. 66(8), pages 1153-1160.
    5. Daniel Belanche & Luis V. Casaló & Carlos Flavián, 2021. "Frontline robots in tourism and hospitality: service enhancement or cost reduction?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 477-492, September.
    6. Dube Kaitano & Nhamo Godwell, 2020. "Tourist perceptions and attitudes regarding the impacts of climate change on Victoria Falls," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 47(47), pages 27-44, March.
    7. Kevin Kane & Codrin Chiru & Stela Georgiana Ciuchete, 2012. "Exploring the Eco-attitudes and Buying Behaviour of Facebook Users," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 157-171, February.

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