IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v77y2024ics0160791x24000599.html

From Superman to Garfield: Four scenarios regarding the effects of industry 4.0 on animation companies

Author

Listed:
  • Safavi Jahromi, Gelayol
  • Ghazinoory, Sepehr

Abstract

The animation industry is currently undergoing significant transformations fueled by technological advancements. Emerging technologies such as Artificial Intelligence, Big Data Analytics, Cloud Computing, the Internet of Things, Virtual and Augmented Reality, and Blockchain are reshaping the animation industry's value chain. This paper explores the impact of Industry 4.0 technologies on various stages of the animation industry's value chain, including conceptualization, pre-production, production, post-production, distribution, and consumption. Through a combination of literature review and semi-structured interviews, the paper identifies key capabilities of Industry 4.0 technologies in the animation industry. Subsequently, experts from different countries were engaged to validate and evaluate these capabilities, scoring them based on their importance and effectiveness in production and marketing activities. Analysis of data from 60 experts resulted in the identification of the most critical capabilities, which were categorized into four groups based on their relation to either the production or marketing of animation products. Furthermore, the analysis of questionnaires enabled the development of four scenarios depicting the potential future trajectories of animation companies based on their adoption of Industry 4.0 capabilities. The paper delves deeper into each scenario, elucidating their underlying factors and characteristics. Ultimately, it is predicted that companies leveraging Industry 4.0 technologies for both production and marketing activities will emerge as the leaders of the animation industry. This paper offers valuable insights into the evolving landscape of the animation sector and provides a roadmap for companies seeking to harness the potential of Industry 4.0 advancements for sustained leadership and success.

Suggested Citation

  • Safavi Jahromi, Gelayol & Ghazinoory, Sepehr, 2024. "From Superman to Garfield: Four scenarios regarding the effects of industry 4.0 on animation companies," Technology in Society, Elsevier, vol. 77(C).
    • Handle: RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24000599
    DOI: 10.1016/j.techsoc.2024.102511
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X24000599
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2024.102511?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Jose Benitez & Yang Chen & Thompson S.H. Teo & Aseel Ajamieh, 2018. "Evolution of the impact of e-business technology on operational competence and firm profitability: A panel data investigation," Post-Print hal-01998202, HAL.
    2. Somohano-Rodríguez, Francisco M. & Madrid-Guijarro, Antonia, 2022. "Do industry 4.0 technologies improve Cantabrian manufacturing smes performance? The role played by industry competition," Technology in Society, Elsevier, vol. 70(C).
    3. Ghannouchi, Imen, 2023. "Examining the dynamic nexus between industry 4.0 technologies and sustainable economy: New insights from empirical evidence using GMM estimator across 20 OECD nations," Technology in Society, Elsevier, vol. 75(C).
    4. Klingenberg, Cristina Orsolin & Borges, Marco Antônio Viana & Antunes, José Antônio do Vale, 2022. "Industry 4.0: What makes it a revolution? A historical framework to understand the phenomenon," Technology in Society, Elsevier, vol. 70(C).
    5. Kai Wang & Guojun Li & Zaoli Yang, 2022. "The Impact of Big Data Technology on the Scale Management of China’s Animation Film Industry," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-14, April.
    6. Kuo-Kuang Fan & Ting-Ting Feng, 2021. "Sustainable Development Strategy of Chinese Animation Industry," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sepehr Ghazinoory & Parvaneh Aghaei & Gelayol Safavi & Mostafa Safdari Ranjbar, 2025. "Innovation in humanities and social sciences: definition, specification, valuation," Quality & Quantity: International Journal of Methodology, Springer, vol. 59(5), pages 4305-4339, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mazwane, Sukoluhle & Makhura, Moraka N. & Senyolo, Mmapatla P. & Ginige, Athula, 2023. "Value-chain digitalization and adoption intention by Proactive Land Acquisition Strategy (PLAS) farmers in the Eastern Cape Province South Africa," 2023 Seventh AAAE/60th AEASA Conference, September 18-21, 2023, Durban, South Africa 365888, African Association of Agricultural Economists (AAAE).
    2. Jose Benitez & Laura Ruiz & Ana Castillo & Javier Llorens, 2020. "How corporate social responsibility activities influence employer reputation: The role of social media capability," Post-Print hal-02462583, HAL.
    3. Özköse, Hakan & Güney, Gül, 2023. "The effects of industry 4.0 on productivity: A scientific mapping study," Technology in Society, Elsevier, vol. 75(C).
    4. Xiang Wang & Chang-Franw Lee & Jiabei Jiang & Xiaoyang Zhu, 2023. "Discussion on Sustainable Development Strategy of China’s Rehabilitation Assistive Device Industry Based on Diamond Model," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    5. Singh, Nidhi & Sinha, Neena, 2020. "How perceived trust mediates merchant's intention to use a mobile wallet technology," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    6. Stéphanie Bouchard & Sébastien Gamache & Georges Abdulnour, 2023. "Operationalizing Mass Customization in Manufacturing SMEs—A Systematic Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    7. Jessica Braojos & Jose Benitez & Javier Llorens & Laura Ruiz, 2020. "Impact of IT integration on the firm’s knowledge absorption and desorption," Post-Print hal-03160729, HAL.
    8. Zhao, Xuefeng & Wu, Weiwei & Wu, Delin, 2024. "How does AI perform in industry chain? A patent claims analysis approach," Technology in Society, Elsevier, vol. 79(C).
    9. Mencarelli, Rémi & Rivière, Arnaud & Lombart, Cindy, 2021. "Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    10. Callari, Tiziana C. & Vecellio Segate, Riccardo & Hubbard, Ella-Mae & Daly, Angela & Lohse, Niels, 2024. "An ethical framework for human-robot collaboration for the future people-centric manufacturing: A collaborative endeavour with European subject-matter experts in ethics," Technology in Society, Elsevier, vol. 78(C).
    11. Feng Ji & Yonghua Zhou & Hongjian Zhang & Guiqing Cheng & Qubo Luo, 2025. "Navigating the Digital Odyssey: AI-Driven Business Models in Industry 4.0," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 5714-5757, March.
    12. Li, Mingxing & Appiah, Michael & Baffour Gyau, Emmanuel, 2025. "The dynamics of energy generation, consumption, and pricing on industrial growth in the SSA region; exploring the moderating effect of financial development and technological advancement," Technology in Society, Elsevier, vol. 81(C).
    13. Singh Vikash & Dahiya Surbhi & Abraham Albert & Tausif Ahmad, 2024. "Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 204-217.
    14. Stamopoulos, Dimitrios & Dimas, Petros & Siokas, Evangelos & Tsakanikas, Aggelos, 2025. "Regional mapping of ICT specialization and adoption of industry 4.0 technologies in Greece," Telecommunications Policy, Elsevier, vol. 49(2).
    15. Qi Song & Yi Wang & Yang Chen & Jose Benitez & Jiang Hu, 2019. "Impact of the usage of social media in the workplace on team and employee performance," Post-Print hal-02159305, HAL.
    16. Michael Brian T. Calao & James Eldred A. Tumamak, 2025. "Exploring the Digital Transformation Readiness of Selected Multipurpose Cooperatives in Bukidnon," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3s), pages 4886-4898, June.
    17. Jiazhen Zhang & Jeremy Cenci & Vincent Becue & Sesil Koutra & Chenyang Liao, 2022. "Stewardship of Industrial Heritage Protection in Typical Western European and Chinese Regions: Values and Dilemmas," Land, MDPI, vol. 11(6), pages 1-16, May.
    18. Zengdong Cao & Qin Tu & Nichola Latoya Williams, 2024. "E‐commerce, Pandemic Shock, and the Survival of Small and Medium Enterprises," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 32(5), pages 113-139, September.
    19. Arwa Mohammed Asiri & Sabah Abdullah Al-Somali & Rozan Omar Maghrabi, 2024. "The Integration of Sustainable Technology and Big Data Analytics in Saudi Arabian SMEs: A Path to Improved Business Performance," Sustainability, MDPI, vol. 16(8), pages 1-28, April.
    20. Lirios Alos-Simo & Antonio J. Verdu-Jover & Jose M. Gomez-Gras, 2020. "The Dynamic Process of Ambidexterity in Eco-Innovation," Sustainability, MDPI, vol. 12(5), pages 1-17, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24000599. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.