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Culture, Ethnicity, and Sport Management: A New Zealand Perspective


  • Thomas, David R.
  • Dyall, Lorna


There is a growing recognition of the need to understand the impacts of culture and ethnicity on sport consumption, and to identify the consequent implications for sport management and marketing. Styles and patterns of sport involvement vary across cultures, sometimes requiring that associated rules, rituals, and ceremonies be modified or adapted to fit particular cultural settings. Patterns and styles of interpersonal communication also vary across cultures. Two dimensions of cultural difference in interpersonal communication - inclusion versus exclusion and egalitarianism versus respect - have particular potential to affect sport participation negatively if they are not accommodated appropriately. Depending on their sensitivity to cultural differences, the policies and practices of sport managers in multicultural settings can enhance or worsen inter-ethnic relations, recruitment, turnover, motivation, and involvement. Needed research and implications for the management of sport are highlighted.

Suggested Citation

  • Thomas, David R. & Dyall, Lorna, 1999. "Culture, Ethnicity, and Sport Management: A New Zealand Perspective," Sport Management Review, Elsevier, vol. 2(2), pages 115-132, November.
  • Handle: RePEc:eee:spomar:v:2:y:1999:i:2:p:115-132

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    Cited by:

    1. Cunningham, George B., 2010. "Understanding the under-representation of African American coaches: A multilevel perspective," Sport Management Review, Elsevier, vol. 13(4), pages 395-406, November.
    2. Gerke, Anna & Chanavat, Nicolas & Benson-Rea, Maureen, 2014. "How can Country-of-Origin image be leveraged to create global sporting goods brands?," Sport Management Review, Elsevier, vol. 17(2), pages 174-189.
    3. Chen, Kuan-Ju & Phua, Joe, 2016. "Self-categorization process in sport: An examination of the “Linsanity” phenomenon in Taiwan," Sport Management Review, Elsevier, vol. 19(4), pages 431-440.
    4. Thomson, Alana & Darcy, Simon & Pearce, Sonya, 2010. "Ganma theory and third-sector sport-development programmes for Aboriginal and Torres Strait Islander youth: Implications for sports management," Sport Management Review, Elsevier, vol. 13(4), pages 313-330, November.
    5. Stewart-Withers, Rochelle & Sewabu, Koli & Richardson, Sam, 2017. "Talanoa: A contemporary qualitative methodology for sport management," Sport Management Review, Elsevier, vol. 20(1), pages 55-68.
    6. Palmer, Farah R. & Masters, Tina M., 2010. "Maori feminism and sport leadership: Exploring Maori women's experiences," Sport Management Review, Elsevier, vol. 13(4), pages 331-344, November.
    7. Edwards, Michael B., 2015. "The role of sport in community capacity building: An examination of sport for development research and practice," Sport Management Review, Elsevier, vol. 18(1), pages 6-19.

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