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Program providers’ perspective: Recruitment and retention strategies for women in physical activity programs

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  • Hanlon, Clare
  • Morris, Tony
  • Nabbs, Susan

Abstract

This paper examined the perceptions from eight program providers in Victoria, Australia regarding the recruitment and retention of women in physical activity programs. Eight case studies were conducted. Each involved an in-depth interview with a provider of a successful physical activity program for women. Inductive content analysis generated common themes related to key aspects that enable the recruitment or retention of women. Three core themes were identified, namely creating an environment for women to exercise; facilitating involvement; and promoting the program to the community. In this study, we applied the social-ecological model to determine the levels of influence and the opportunities in the core themes to further enable the recruitment and retention of women in physical activity programs. A key conclusion was that links with several related community organisations leads to both the successful recruitment and the enhanced retention of women in physical activity programs.

Suggested Citation

  • Hanlon, Clare & Morris, Tony & Nabbs, Susan, 2014. "Program providers’ perspective: Recruitment and retention strategies for women in physical activity programs," Sport Management Review, Elsevier, vol. 17(2), pages 133-144.
    • Handle: RePEc:eee:spomar:v:17:y:2014:i:2:p:133-144
    DOI: 10.1016/j.smr.2013.04.001
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    References listed on IDEAS

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    1. Campbell, Catherine, 2000. "Selling sex in the time of AIDS: the psycho-social context of condom use by sex workers on a Southern African mine," Social Science & Medicine, Elsevier, vol. 50(4), pages 479-494, February.
    2. Clare Hanlon & Tony Morris & Susan Nabbs, 2010. "Establishing a successful physical activity program to recruit and retain women," Sport Management Review, Taylor & Francis Journals, vol. 13(3), pages 269-282, July.
    3. Brad Hill & B. Christine Green, 2012. "Repeat participation as a function of program attractiveness, socializing opportunities, loyalty and the sportscape across three sport facility contexts," Sport Management Review, Taylor & Francis Journals, vol. 15(4), pages 485-499, October.
    4. Hanlon, Clare & Morris, Tony & Nabbs, Susan, 2010. "Establishing a successful physical activity program to recruit and retain women," Sport Management Review, Elsevier, vol. 13(3), pages 269-282, August.
    5. Hill, Brad & Christine Green, B., 2012. "Repeat participation as a function of program attractiveness, socializing opportunities, loyalty and the sportscape across three sport facility contexts," Sport Management Review, Elsevier, vol. 15(4), pages 485-499.
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    Cited by:

    1. Himanshu Sharma & Anu G. Aggarwal, 2022. "Segmenting Reviewers Based on Reviewer and Review Characteristics," International Journal of Business Analytics (IJBAN), IGI Global, vol. 9(1), pages 1-20, January.

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