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Strategic intent as a rhetorical device

Author

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  • Mantere, Saku
  • Sillince, John A.A.

Abstract

Strategic intent is a useful concept in accounting for purpose and continuity of goals in an organization adapting to internal and external developmental pressures. Yet, extant literature on strategic intent does not account for heterogeneity of goals within an organization. Indeed, there is confusion over who possesses strategic intent. In this paper, we seek to revitalize the concept of strategic intent by exploring its potential as a rhetorical device. Based on philosophical theory of collective agency, we argue that to realize the integrative promise of strategic intent in organizations, achieving coherence between multiple intents is the most viable option. Drawing from rhetorical theories, we investigate the processes involved in diffusing intent and building coherence between multiple intents.

Suggested Citation

  • Mantere, Saku & Sillince, John A.A., 2007. "Strategic intent as a rhetorical device," Scandinavian Journal of Management, Elsevier, vol. 23(4), pages 406-423, December.
    • Handle: RePEc:eee:scaman:v:23:y:2007:i:4:p:406-423
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    Citations

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    Cited by:

    1. Valkokari, Katri, 2015. "Describing network dynamics in three different business nets," Scandinavian Journal of Management, Elsevier, vol. 31(2), pages 219-231.
    2. Demir, Robert & Campopiano, Giovanna & Kruckenhauser, Christian & Bauer, Florian, 2021. "Strategic agility, internationalisation speed and international success — The role of coordination mechanisms and growth modes," Journal of International Management, Elsevier, vol. 27(1).
    3. Cynthia Hardy & Robyn Thomas, 2014. "Strategy, Discourse and Practice: The Intensification of Power," Journal of Management Studies, Wiley Blackwell, vol. 51(2), pages 320-348, March.
    4. Thomas Hutzschenreuter & Un‐Seok Han & Ingo Kleindienst, 2020. "Exploring managerial intentionality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(3), pages 406-414, April.

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