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Garnering input for recycling communication strategies at a Big Ten University

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  • Kaplowitz, Michael D.
  • Yeboah, Felix K.
  • Thorp, Laurie
  • Wilson, Aimee M.

Abstract

With increasing environmental challenges confronting our planet, colleges and universities are trying different approaches for minimizing their adverse environmental impacts. Among the approaches being used to revitalize campus sustainability efforts, new waste management strategies have included attempts to improve campus-recycling programs. This paper presents select findings from a comprehensive study at a large, Tier I university aimed at, among other things, informing university administration and decision makers working on the planning and implementation of a new campus-wide recycling facility and program. The researchers used a mixed-method approach to help them develop an understanding of the campus community's (1) perceived barriers to recycling, (2) recycling knowledge, (3) program preferences, and (4) environmental attitudes. The results from a web-based survey (n=3896, RR1=24.9%) suggest, communication efforts for recycling programming should focus more on messages concerning what, how, and where to recycle rather than messages on why to recycle. Furthermore, the results suggest recycling-related publicity approaches should differentiate their mode and content for different segments of the community.

Suggested Citation

  • Kaplowitz, Michael D. & Yeboah, Felix K. & Thorp, Laurie & Wilson, Aimee M., 2009. "Garnering input for recycling communication strategies at a Big Ten University," Resources, Conservation & Recycling, Elsevier, vol. 53(11), pages 612-623.
    • Handle: RePEc:eee:recore:v:53:y:2009:i:11:p:612-623
    DOI: 10.1016/j.resconrec.2009.04.018
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    References listed on IDEAS

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    1. McCarty, John A. & Shrum, L. J., 1994. "The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior," Journal of Business Research, Elsevier, vol. 30(1), pages 53-62, May.
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    3. Kelly, T.C. & Mason, I.G. & Leiss, M.W. & Ganesh, S., 2006. "University community responses to on-campus resource recycling," Resources, Conservation & Recycling, Elsevier, vol. 47(1), pages 42-55.
    4. Grodzińska-Jurczak, M. & Tomal, P. & Tarabuła-Fiertak, M. & Nieszporek, K. & Read, A.D., 2006. "Effects of an educational campaign on public environmental attitudes and behaviour in Poland," Resources, Conservation & Recycling, Elsevier, vol. 46(2), pages 182-197.
    5. Timlett, R.E. & Williams, I.D., 2008. "Public participation and recycling performance in England: A comparison of tools for behaviour change," Resources, Conservation & Recycling, Elsevier, vol. 52(4), pages 622-634.
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    Cited by:

    1. Smyth, Danielle P. & Fredeen, Arthur L. & Booth, Annie L., 2010. "Reducing solid waste in higher education: The first step towards ‘greening’ a university campus," Resources, Conservation & Recycling, Elsevier, vol. 54(11), pages 1007-1016.
    2. Nancy L. Chase & Gregory M. Dominick & Amy Trepal & Leanne S. Bailey & Daniela B. Friedman, 2009. "“This Is Public Health: Recycling Counts!” Description of a Pilot Health Communications Campaign," IJERPH, MDPI, vol. 6(12), pages 1-12, November.
    3. Mariia Sozoniuk & Jonghun Park & Natalia Lumby, 2022. "Investigating Residents’ Acceptance of Mobile Apps for Household Recycling: A Case Study of New Jersey," Sustainability, MDPI, vol. 14(17), pages 1-18, August.

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