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Music consumption: Lifestyle choice or addiction

Author

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  • Cockrill, Antje
  • Sullivan, Margaret
  • Norbury, Heather L.

Abstract

This study extends the current debate on the consumption and addictiveness of a variety of electronic media such as television, video games, and the Internet to research to the use of MP3 technology. Digitalisation has enabled consumers to enjoy music at any time and in any place. For some individuals, this freedom of choice has led to behaviour that controls other aspects of their lives. The current study is exploratory and combines a qualitative deprivation study and a quantitative survey of 200+ adults to explore the addictiveness of music consumption. The findings imply that for some consumers music use is addictive with negative effects on their lives, but for most consumers it is a life enhancing activity.

Suggested Citation

  • Cockrill, Antje & Sullivan, Margaret & Norbury, Heather L., 2011. "Music consumption: Lifestyle choice or addiction," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 160-166.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:2:p:160-166
    DOI: 10.1016/j.jretconser.2010.12.003
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    References listed on IDEAS

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    1. Larsen, Gretchen & Lawson, Rob & Todd, Sarah, 2009. "The consumption of music as self-representation in social interaction," Australasian marketing journal, Elsevier, vol. 17(1), pages 16-26.
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    Cited by:

    1. Cockrill, Antje & Liu, Yang, 2013. "Western popular music consumption by highly involved Chinese music fans," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 263-271.
    2. Dr. Md. Mozammel Hossain Bokul, 2023. "Music Consumption on Digital Platforms: A Study on Bangladeshi University Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(7), pages 90-105, July.

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