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Competitive advantage in the global marketplace: a focus on marketing strategy

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  • Hult, G. Tomas M.
  • Cravens, David W.
  • Sheth, Jagdish

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  • Hult, G. Tomas M. & Cravens, David W. & Sheth, Jagdish, 2001. "Competitive advantage in the global marketplace: a focus on marketing strategy," Journal of Business Research, Elsevier, vol. 51(1), pages 1-3, January.
    • Handle: RePEc:eee:jbrese:v:51:y:2001:i:1:p:1-3
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    Cited by:

    1. Faiz Muhammad Khuwaja & Waheed Ali Umrani & Sanober Salman Shaikh & Ammar Ahmed & Sanaullah Shar, 2019. "University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities," SAGE Open, , vol. 9(2), pages 21582440198, June.
    2. Wu, Chih-Wen, 2011. "Global marketing strategy modeling of high tech products," Journal of Business Research, Elsevier, vol. 64(11), pages 1229-1233.
    3. Wu, Chih-Wen, 2016. "The international marketing strategy modeling of leisure farm," Journal of Business Research, Elsevier, vol. 69(4), pages 1345-1350.
    4. Bicen, Pelin & Kamarudin, Suzilawati & Johnson, William H.A., 2014. "Validating new product creativity in the eastern context of Malaysia," Journal of Business Research, Elsevier, vol. 67(1), pages 2877-2883.
    5. Koufteros, Xenophon A. & Nahm, Abraham Y. & Edwin Cheng, T.C. & Lai, Kee-hung, 2007. "An empirical assessment of a nomological network of organizational design constructs: From culture to structure to pull production to performance," International Journal of Production Economics, Elsevier, vol. 106(2), pages 468-492, April.

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