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Information disclosure in e-commerce: A systematic review and agenda for future research

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  • Kolotylo-Kulkarni, Malgorzata
  • Xia, Weidong
  • Dhillon, Gurpreet

Abstract

Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such disclosure is invaluable for business; thus, it is crucial to understand why, how, and with what outcomes consumers decide to share their information. However, extant evidence on this topic remains fragmented and inconclusive. This study aims to establish how information disclosure in e-commerce has been defined, consolidate and systematize extant evidence on it, review conceptual foundations and methodologies, and provide recommendations for further research. Therefore, we conduct a review of studies on disclosure in e-commerce and provide a synopsis of its dimensions, antecedents, and consequences. Our analysis reveals insights on how disclosure is studied and the elements that play a role in it. To help set directions for future research, we present an integrated theoretical model and a set of propositions regarding consumers’ disclosure in e-commerce.

Suggested Citation

  • Kolotylo-Kulkarni, Malgorzata & Xia, Weidong & Dhillon, Gurpreet, 2021. "Information disclosure in e-commerce: A systematic review and agenda for future research," Journal of Business Research, Elsevier, vol. 126(C), pages 221-238.
    • Handle: RePEc:eee:jbrese:v:126:y:2021:i:c:p:221-238
    DOI: 10.1016/j.jbusres.2020.12.006
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    Citations

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    Cited by:

    1. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
    2. Juliet Orji, Ifeyinwa & Ojadi, Frank & Kalu Okwara, Ukoha, 2022. "The nexus between e-commerce adoption in a health pandemic and firm performance: The role of pandemic response strategies," Journal of Business Research, Elsevier, vol. 145(C), pages 616-635.
    3. Wang, Lu-Yao & Hu, Hai-Hua & Wang, Le & Qin, Jian-Qun, 2022. "Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    4. Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P. & Kizgin, Hatice, 2022. "Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective," Journal of Business Research, Elsevier, vol. 141(C), pages 685-701.
    5. Fehrenbach, David & Herrando, Carolina, 2021. "The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study," Journal of Business Research, Elsevier, vol. 137(C), pages 222-232.
    6. Prakash Singh & Lama Khoshaim & Bader Nuwisser & Ibrahim Alhassan, 2024. "How Information Technology (IT) Is Shaping Consumer Behavior in the Digital Age: A Systematic Review and Future Research Directions," Sustainability, MDPI, vol. 16(4), pages 1-31, February.
    7. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    8. Singh, Anjali & Lim, Weng Marc & Jha, Sumi & Kumar, Satish & Ciasullo, Maria Vincenza, 2023. "The state of the art of strategic leadership," Journal of Business Research, Elsevier, vol. 158(C).
    9. Ángel Acevedo-Duque & Romel Gonzalez-Diaz & Alejandro Vega-Muñoz & Mirtha Mercedes Fernández Mantilla & Luiz Vicente Ovalles-Toledo & Elena Cachicatari-Vargas, 2021. "The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    10. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2023. "Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers," Journal of Business Research, Elsevier, vol. 165(C).
    11. Zhuoqi Teng & Yugang He & Renhong Wu, 2022. "E-Commerce: Does Sustainable Logistics Development Matter?," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
    12. Dassel, Katharina Sophie & Klein, Stefan, 2023. "To Zoom or not: Diverging responses to privacy and security risks," Journal of Business Research, Elsevier, vol. 161(C).
    13. Gouthier, Matthias H.J. & Nennstiel, Carina & Kern, Nora & Wendel, Lars, 2022. "The more the better? Data disclosure between the conflicting priorities of privacy concerns, information sensitivity and personalization in e-commerce," Journal of Business Research, Elsevier, vol. 148(C), pages 174-189.
    14. Zhao, Lu & Zhang, Mingli & Tu, Jianbo & Li, Jialing & Zhang, Yan, 2023. "Can users embed their user experience in user-generated images? Evidence from JD.com," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

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