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Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

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  • Davis, Brennan
  • Ozanne, Julie L.

Abstract

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research with greater social impact. Many of these researchers include key stakeholders within the research process towards creating studies with greater awareness, use, and societal benefit. This study empirically explores whether these initial research efforts have elicited more awareness among other scholars and beyond the academy to society. We find encouraging evidence that TCR and relational engagement have high scholarly impact and are more societally influential as measured by citation and altmetric analyses.

Suggested Citation

  • Davis, Brennan & Ozanne, Julie L., 2019. "Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue," Journal of Business Research, Elsevier, vol. 100(C), pages 311-318.
    • Handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:311-318
    DOI: 10.1016/j.jbusres.2018.12.047
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    Citations

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    Cited by:

    1. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    2. Melissa G. Bublitz & Laura A. Peracchio & Brennan Davis & Jennifer Edson Escalas & Jonathan Hansen & Elizabeth G. Miller & Beth Vallen & Tiffany B. White, 2022. "Stronger together: Developing research partnerships with social impact organizations," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1028-1045, September.
    3. Jane Machin & Natalie Ross Adkins & Christina Chan‐Park & Elizabeth Crosby & Justine Rapp Farrell & Ann M. Mirabito, 2022. "Taming complex problems using the problem‐solution‐impact research process model," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1178-1219, September.
    4. Manuel Rey-Moreno & Rafael Periáñez-Cristóbal & Arturo Calvo-Mora, 2022. "Reflections on Sustainable Urban Mobility, Mobility as a Service (MaaS) and Adoption Models," IJERPH, MDPI, vol. 20(1), pages 1-14, December.
    5. Kseniia Zahrai & Ekant Veer & Paul William Ballantine & Huibert Peter de Vries & Girish Prayag, 2022. "Either you control social media or social media controls you: Understanding the impact of self‐control on excessive social media use from the dual‐system perspective," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 806-848, June.
    6. Fortezza, Fulvio & Figueiredo, Bernardo & Scaraboto, Daiane & Del Chiappa, Giacomo, 2022. "Managing multiple logics to facilitate consumer transformation," Journal of Business Research, Elsevier, vol. 144(C), pages 377-390.
    7. Zeng, Tian & Botella-Carrubi, Dolores, 2023. "Improving societal benefit through transformative consumer research: A descriptive review," Technological Forecasting and Social Change, Elsevier, vol. 190(C).

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