IDEAS home Printed from https://ideas.repec.org/a/eee/jaitra/v10y2004i2p119-123.html
   My bibliography  Save this article

Alliance strategy and the fall of Swissair: a comment

Author

Listed:
  • Knorr, Andreas
  • Arndt, Andreas

Abstract

Swissair's rapid decline from being one of the industries’ most renowned carriers into bankruptcy was on the one hand the inevitable consequence of a fundamentally ill-conceived alliance strategy—rather than just a badly implemented one—that undermined Swissair's reputation as a high-quality carrier. On the other hand, the company's inability to coordinate effectively its own operations with those of Crossair, its regional subsidiary was another key factor in its demise. However, we hold that while yearlong mismanagement was indeed the driving force behind Swissair's demise, exogenous factors encouraged and compounded it. These include, first and foremost, the Swiss people's rejection of the European Economic Area Treaty in a 1992 referendum, Switzerland's protectionist aviation policy, and media failure.

Suggested Citation

  • Knorr, Andreas & Arndt, Andreas, 2004. "Alliance strategy and the fall of Swissair: a comment," Journal of Air Transport Management, Elsevier, vol. 10(2), pages 119-123.
  • Handle: RePEc:eee:jaitra:v:10:y:2004:i:2:p:119-123
    DOI: 10.1016/j.jairtraman.2003.08.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969699703000553
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chang, Yu-Chun & Williams, George, 2002. "European major airlines' strategic reactions to the Third Package," Transport Policy, Elsevier, vol. 9(2), pages 129-142, April.
    2. Luc Avonds & Francis Bossier & Albert Gilot & Bart Van den Cruyce & Filip Vanhorebeek, 2002. "Working Paper 03-02 - Evaluation des effets économiques de la faillite de la Sabena SA
      [Working Paper 03-02 - Evaluatie van de economische impact van het faillissement van Sabena N.V]
      ," Working Papers 0203, Federal Planning Bureau, Belgium.
    3. Suen, Wilma W, 2002. "Alliance strategy and the fall of Swissair," Journal of Air Transport Management, Elsevier, vol. 8(5), pages 355-363.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Coad, Alex, 2010. "Investigating the exponential age distribution of firms," Economics - The Open-Access, Open-Assessment E-Journal, Kiel Institute for the World Economy (IfW), vol. 4, pages 1-30.
    2. Guillaume Burghouwt & Frédéric Dobruszkes, 2014. "Dossier: Institutions and skilled mobility. Guest Editors: Gery Nijenhuis & Maggi W.H. Leung," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 105(5), pages 604-621, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jaitra:v:10:y:2004:i:2:p:119-123. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.journals.elsevier.com/journal-of-air-transport-management/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.